Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Sims: Parts reuse helped offset 2020 cloud challenges

    ITAD providers should choose their data-center niche

    Dell expects PC refresh to extend into next year

    Dell, HP show enterprise PC spending separating from unit volume

    Update of e-Stewards to be released for comment

    Certification scorecard for the week of Aug. 31

    HP receives ocean plastics certification

    How HP’s strategy shift affects ITAD

    Industry announcements for January 2026

    Industry announcements for September 2026

    APR adds PCR content verification to cert program

    Certification Scorecard — Week of August 24, 2026

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Sims: Parts reuse helped offset 2020 cloud challenges

    ITAD providers should choose their data-center niche

    Dell expects PC refresh to extend into next year

    Dell, HP show enterprise PC spending separating from unit volume

    Update of e-Stewards to be released for comment

    Certification scorecard for the week of Aug. 31

    HP receives ocean plastics certification

    How HP’s strategy shift affects ITAD

    Industry announcements for January 2026

    Industry announcements for September 2026

    APR adds PCR content verification to cert program

    Certification Scorecard — Week of August 24, 2026

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Google, Dow partner on AI to identify recyclables

byAndrew Hawthorne
May 14, 2025
in Plastics
Researchers with Google X’s Moonshot Factory are working with product designers to recycle plastics currently considered unrecyclable. | Artgray/Shutterstock

Google X and Dow Chemical are collaborating to develop an artificial intelligence sorting system capable of identifying film plastics and mixed materials, they announced at a conference in April.

The project combines machine learning models from Google with material design knowledge from Dow and recycling technology from Circulus, a recycling company owned by Dow, to identify recyclable materials by their molecular composition.

The presentation included a proof of concept capable of identifying flexible and multi-layer materials. Sortation is just one factor in the challenge that films and flexibles present for MRFs: The materials today are often a containment, especially in fiber bales, and also clog screens, causing maintenance slowdowns. Markets for film bales are also still developing. 

Since the presentation, Google X announced the sensors are being used in a pilot program at a plant in Oregon. According to a statement from Google X, that plant can identify materials in milliseconds and sort thousands of items per minute.

“We have a long way to go, but we are optimistic about these early results,” project lead Rey Benato said in the written announcement. “We aim to enhance recycling systems to better identify, sort, and recycle materials into new packaging products.”

The project is part of Moonshot for Circularity, an initiative by Google X’s Moonshot Factory to meet the rise in plastic use with renewable solutions and to create a circular economy for plastics by developing new technology.

In an announcement for Moonshot for Circularity, Benato said, “We believe that understanding waste materials at the molecular level will be the key to unlocking recycling and circularity at a  much larger scale.”

The data used to train the AI comes from Dow Pack Studios, which designs and tests product packaging. This project and the purchase of Circulus are part of Dow’s commitment to create 3 million tons of renewable materials per year by 2030.

Andrew Hawthorne is an editorial intern at Resource Recycling and a journalism student at Rutgers University. He can be contacted at intern@resource-recycling.com.

Tags: Film & FlexiblesResearchTechnology
TweetShare
Andrew Hawthorne

Andrew Hawthorne

Related Posts

Inside the sneaker recycling boom

Report: AI opportunity robust in footwear recycling

byPaul Lane
September 8, 2026

BCC Research found AI’s usage in the footwear recycling space is growing but remains in the early stages, holding the...

SB 54 Unpacked: Can film catch up to cartons?

byStefanie Valentic
September 4, 2026

Flexible film, generating 550,000 tons/year of waste, has end markets for only about 10% of it, panelists said at a...

Dell expects PC refresh to extend into next year

Dell, HP show enterprise PC spending separating from unit volume

byDavid Daoud
September 3, 2026

Large enterprises are still refreshing their PC fleets, but the broader market is becoming less dependable as a source of...

CommanderAI launches searchable hauler database

Companies treating AI as an afterthought risk falling behind

byStefanie Valentic
August 27, 2026

AI adoption has moved from optional upgrade to competitive necessity. Companies restructuring around it is growing faster than most leaders...

Mich. sortation project shows shifting MRF role

Mich. sortation project shows shifting MRF role

byAntoinette Smith
August 26, 2026

Kent County's use of AMP sorting tech is part of a broader expansion of recycling recovery architecture.

Canada seeks recycled-content mandates feedback

Building demand for recycled flexibles

byBrian Clark Howard
August 25, 2026

A new report from Delterra and Eunomia found that companies could readily create demand for up to 800,000 tons of...

Load More
Next Post

California will fund mixed plastics facility, other projects

2026 Buyers’ Guide

Equipment, services and technology suppliers serving the recycling industry.

Browse the Guide

More Posts

Live selling presents pathway to ITAD sales

Live selling presents pathway to ITAD sales

September 3, 2026
Alpek closing Pennsylvania RPET plant

Alpek seizing on war-related opportunity 

July 27, 2026
Analysis: CA climate rules set off ripple effect for thousands

SB 54 Unpacked: California jurisdictions face scramble to comply

September 2, 2026
Minnesota EPR program advances in budget bill

Oregon’s EPR law survives first constitutional test

August 28, 2026

SB 54 Unpacked: Can film catch up to cartons?

September 4, 2026
Bipartisan reps introduce bill on recycling claims

House subcommittee advances PACK Act

September 1, 2026
Study explores cleanliness of food packaging in bins

SB 54 Unpacked: REMs, reimbursements remain moving targets

September 3, 2026
Auto Draft

R3 Lithium launches pioneering mineral processing facility

September 4, 2026
Removing an eBike battery pack.

California battery EPR bill heads to Newsom’s desk

September 1, 2026
Maximizing the value of post-consumer PP 

Maximizing the value of post-consumer PP 

August 5, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.