Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Feds to develop repairable computer donation program

    The whitebox blind spot in PC recycling

    Analysis: circular design still elusive in laptops

    PC shipments grew in Q1, but questions remain

    The independent ITAD at a crossroads

    The independent ITAD at a crossroads

    Certification Scorecard — Week of April 20, 2026

    Apple Watch on product box.

    Wearables are coming and ITAD isn’t ready

    Certification Scorecard — Week of April 13, 2026

    EV Battery Pack - Sergii Chernov-Shutterstock

    Redwood, Rivian deal fuels US infrastructure plans

    Bloom ESG and e-Stewards roll out critical metals metric

    Colorado regulators suggest mid-range EPR scenario

    Why collaboration on plastic waste still matters

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Feds to develop repairable computer donation program

    The whitebox blind spot in PC recycling

    Analysis: circular design still elusive in laptops

    PC shipments grew in Q1, but questions remain

    The independent ITAD at a crossroads

    The independent ITAD at a crossroads

    Certification Scorecard — Week of April 20, 2026

    Apple Watch on product box.

    Wearables are coming and ITAD isn’t ready

    Certification Scorecard — Week of April 13, 2026

    EV Battery Pack - Sergii Chernov-Shutterstock

    Redwood, Rivian deal fuels US infrastructure plans

    Bloom ESG and e-Stewards roll out critical metals metric

    Colorado regulators suggest mid-range EPR scenario

    Why collaboration on plastic waste still matters

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Google, Dow partner on AI to identify recyclables

byAndrew Hawthorne
May 14, 2025
in Plastics
Researchers with Google X’s Moonshot Factory are working with product designers to recycle plastics currently considered unrecyclable. | Artgray/Shutterstock

Google X and Dow Chemical are collaborating to develop an artificial intelligence sorting system capable of identifying film plastics and mixed materials, they announced at a conference in April.

The project combines machine learning models from Google with material design knowledge from Dow and recycling technology from Circulus, a recycling company owned by Dow, to identify recyclable materials by their molecular composition.

The presentation included a proof of concept capable of identifying flexible and multi-layer materials. Sortation is just one factor in the challenge that films and flexibles present for MRFs: The materials today are often a containment, especially in fiber bales, and also clog screens, causing maintenance slowdowns. Markets for film bales are also still developing. 

Since the presentation, Google X announced the sensors are being used in a pilot program at a plant in Oregon. According to a statement from Google X, that plant can identify materials in milliseconds and sort thousands of items per minute.

“We have a long way to go, but we are optimistic about these early results,” project lead Rey Benato said in the written announcement. “We aim to enhance recycling systems to better identify, sort, and recycle materials into new packaging products.”

The project is part of Moonshot for Circularity, an initiative by Google X’s Moonshot Factory to meet the rise in plastic use with renewable solutions and to create a circular economy for plastics by developing new technology.

In an announcement for Moonshot for Circularity, Benato said, “We believe that understanding waste materials at the molecular level will be the key to unlocking recycling and circularity at a  much larger scale.”

The data used to train the AI comes from Dow Pack Studios, which designs and tests product packaging. This project and the purchase of Circulus are part of Dow’s commitment to create 3 million tons of renewable materials per year by 2030.

Andrew Hawthorne is an editorial intern at Resource Recycling and a journalism student at Rutgers University. He can be contacted at [email protected].

Tags: Film & FlexiblesResearchTechnology
TweetShare
Andrew Hawthorne

Andrew Hawthorne

Related Posts

Feds to develop repairable computer donation program

The whitebox blind spot in PC recycling

byDavid Daoud
April 24, 2026

Small brand PCs can present unique challenges at end of life.

Circular Services opens $61m MRF in North Texas

byStefanie Valentic
April 23, 2026

The Dallas Metroplex has a new $61 million MRF. Circular Services launched operations at the 120,000-square-foot facility this week. Construction...

What Netflix’s ‘Plastic Detox’ gets wrong – and right

byKeith Loria
April 23, 2026

Advocates are excited about the attention brought on plastics by the documentary, but scientists say more nuance is needed.

Analysis: circular design still elusive in laptops

PC shipments grew in Q1, but questions remain

byDavid Daoud
April 23, 2026

Memory price surge, Windows 10 end-of-support, and channel stockpiling are influencing the pipeline feeding ITAD and electronics recyclers.

Hawaii trials asphalt made with plastic debris and nets

Hawaii trials asphalt made with plastic debris and nets

byScott Snowden
April 20, 2026

Researchers at Hawaii Pacific University test asphalt made with fishing nets and plastic debris, with early results showing no increase...

Data erasure firm expands wearable device capabilities

Apple hits 30% recycled content, debuts new recovery tech

byStefanie Valentic
April 17, 2026

Apple hit a record 30% recycled content across all 2025 products while debuting two new recovery technologies it's now sharing...

Load More
Next Post

California will fund mixed plastics facility, other projects

More Posts

Birch Plastics gets FDA green-light for post-industrial PP

LyondellBasell upgrade to PreZero assets on hold

April 23, 2026
The independent ITAD at a crossroads

The independent ITAD at a crossroads

April 22, 2026
Towfiqu ahamed barbhuiya

Before the Bin: Breaking down food date labeling

April 20, 2026

Google pilots reuse kits to extend device life

April 21, 2026
EPR fees are a market signal. Here’s what they’re telling you.

Oregon DEQ flags 250 producers for RMA noncompliance

April 21, 2026
Industry group: Help us find the plastic bale volumes we need

PET bales sink further as other grades firm 

April 15, 2026

What Netflix’s ‘Plastic Detox’ gets wrong – and right

April 23, 2026
What is EPR and why it matters

What is EPR and why it matters

April 22, 2026

NERC launches hub to promote PCR demand 

April 15, 2026
Growth challenges drive M&A for packaging

Growth challenges drive M&A for packaging

April 20, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.