Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    From claims to custody: PCR procurement grows up

    From claims to custody: PCR procurement grows up

    What the NAND flash crunch means for remarketing, refurbishment and residual values

    Telamon acquires ITAD consultancy Retire-IT

    Certification Scorecard — Week of July 6, 2026

    Tech giant pens detailed ‘plastic-free packaging’ guide

    What Google’s latest report means for ITAD

    Unpacking the Starbucks cup data

    Unpacking the Starbucks cup data

    Amazon cutting out more flexible packaging

    Amazon’s AWS hardware reuse is measured

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    From claims to custody: PCR procurement grows up

    From claims to custody: PCR procurement grows up

    What the NAND flash crunch means for remarketing, refurbishment and residual values

    Telamon acquires ITAD consultancy Retire-IT

    Certification Scorecard — Week of July 6, 2026

    Tech giant pens detailed ‘plastic-free packaging’ guide

    What Google’s latest report means for ITAD

    Unpacking the Starbucks cup data

    Unpacking the Starbucks cup data

    Amazon cutting out more flexible packaging

    Amazon’s AWS hardware reuse is measured

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Google explores how to capture 4.5 billion tons of plastic

Colin StaubbyColin Staub
August 18, 2021
in Plastics
Google’s report noted headwinds to plastics recovery including unfavorable economics for recycled resins compared with virgin resins. | maciej nicgorski / Shutterstock
A report from Google lays out how mechanical and chemical recycling, a virgin plastic production tax, consumer incentives and more can increase plastics recovery over the next two decades.

Google in July released an executive summary of the report, titled “Closing the Plastics Circularity Gap.” The report looks at the total amount of plastic produced annually, as well as the amount of plastic coming from “circular supply chains,” that is, mechanically or chemically recycled plastic.

“The growing total volume of plastics compared with the volume of plastics coming from circular supply chains is what we call the plastics circularity gap,” states the report, which was authored by Google personnel and consultants with AFARA and the “Moonshot Factory.”

Without major global changes in how material is managed, humanity should “expect to mismanage more than 7.7 billion metric tons of plastic waste globally” through 2040. But according to the report, a handful of key interventions can bring 4.5 billion metric tons of that material into recovery systems by 2040.

“Chemical recycling through decomposition and purification pathways is projected to close the plastics circularity gap by 20%, while increased mechanical recycling closes the gap by 19%,” the paper states. Growing both sectors by this degree will require consumer education, consumer incentives and design for recyclability.

Additionally, the report found “pricing the negative environmental impacts through a virgin plastic production tax can close the gap by 13% through the decreased demand for certain packaging and product use cases.”

The Google report further estimates “improved inventory management to reduce waste through enhanced sourcing, storing and selling of products made of plastic or packaged in plastics can close the gap by 5%,” and that consumer education targeting reduced plastic consumption can close the gap by another 1%.

Overall, these tools can reduce the amount of “mismanaged” plastic by more than 58% by 2040, the report states.

Google also identifies a few factors hampering greater plastics recovery, as well as a few that are working in its favor.

For headwinds, Google noted there are “unfavorable economics for plastics made from recycled resins compared to virgin resins.” The report also said there is an “infrastructure imbalance because the existing global supply chains are equipped to produce plastics but not as equally well equipped to take it back.”

On the tailwind side, the report identified “consumer desire for increased recycling and reduced plastic waste,” as well as “commitments from brands for recycling and recycled plastics, many which are backed by short-term targets.” Google also wrote there are “early discussions and ongoing consideration to enact new policies to support plastics circularity.”

Google previously worked with Closed Loop Partners, GreenBlue and other groups on a study exploring the chemical recycling landscape.
 

Tags: Industry GroupsResearch
TweetShare
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

APR adds PCR content verification to cert program

APR adds PCR content verification to cert program

byAntoinette Smith
July 9, 2026

The Association of Plastic Recyclers (APR) is expanding its PCR Certification Program to verify the percentage of PCR content in...

Unpacking the Starbucks cup data

Unpacking the Starbucks cup data

byAntoinette Smith
July 8, 2026

Upon close examination, data casting doubt on the coffee giant's recycling claims raises more questions than it answers.

SCS launches chem recycling standard

SCS launches chem recycling standard

byAntoinette Smith
July 1, 2026

SCS Global Services now provides third-party verification of responsible non-mechanical recycling processes, in line with a new global standard.

Groups call for end to e-scrap imports to Philippines

Groups call for end to e-scrap imports to Philippines

byPaul Lane
June 30, 2026

A task force claims hundreds of containers of material have illegally entered the country since last year.

Bipartisan reps introduce bill on recycling claims

Congressional hearing focuses on opening US mineral market

byPaul Lane
June 29, 2026

Stakeholders spoke on behalf of legislation that would bolster domestic mineral recovery efforts.

Bottlers open recycling center on Mexican isle

Bottlers open recycling center on Mexican isle

byAntoinette Smith
June 26, 2026

The transfer center will separate and process recyclables on Isla Holbox, a pristine island off the northern coast of the...

Load More
Next Post

Senator proposes 20-cent-per-pound virgin resin fee

More Posts

Oregon’s Recycling Modernization Act faces injunction

Oregon’s EPR program posts first-year results

July 6, 2026
Two recycled-content bills gain approval in California

California agriculture seeks SB 54 repeal

July 7, 2026
Unpacking the Starbucks cup data

Unpacking the Starbucks cup data

July 8, 2026
In Our Opinion: Coalitions: The EPR Differentiator

Inside NAW’s constitutional case against packaging EPR

July 6, 2026
Tech giant pens detailed ‘plastic-free packaging’ guide

What Google’s latest report means for ITAD

July 8, 2026
EPR fees are a market signal. Here’s what they’re telling you.

Building the infrastructure behind EPR

July 6, 2026
SB 54 draft rules generate debate on rates, review

California increases PET market payments

July 7, 2026
MP Materials breaks ground on rare earth magnet campus in North Texas

ERI confirms ITAD shift toward minerals

July 3, 2026
ITAD firm wins spot for NASA purchasing

ITAD firm wins spot for NASA purchasing

July 6, 2026
Auto Draft

Digital product passports offer gateway into secondary market

July 7, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.