Brands across the globe are announcing goals to use high levels of recycled plastic. But the companies that actually deliver PCR to the market are predicting a major hurdle: supply shortfalls.
At least 60 organizations are working to scale up depolymerization, pyrolysis and other emerging plastic processing methods. The North American market for the resulting products could top $100 billion annually.
Executives from large resin makers say circular economy principles are key to their companies’ long-term viability. Putting such a strategy into action will be no easy task, however.