
The nonprofit business watchdog took issue with the American Beverage ad’s characterization of its members’ recycled PET use. | Photobeps/Shutterstock
This article has been corrected.
Better Business Bureau National Programs says a national TV ad from beverage producers overstated the prevalence of PET-bottle-to-bottle recycling and its resulting waste-reduction benefits, but the group affirmed that other ad claims related to bottle recyclability rested on solid footing.