Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for the week of March 9, 2026

    Diversion Dynamics: Secondhand exports slow down fast fashion

    Certification scorecard for the week of March 2, 2026

    Industry announcements for January 2026

    Industry Announcements for March 2026

    HP receives ocean plastics certification

    HP Inc. earnings point to memory inflation challenge

    Certification scorecard for the week of Feb. 23, 2026

    Umicore highlights strength in recycling, catalysis

    Apto, Tusaar partner on rare earths recovery

    Apto, Tusaar partner on rare earths recovery

    Certification scorecard for the week of Feb. 16, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for the week of March 9, 2026

    Diversion Dynamics: Secondhand exports slow down fast fashion

    Certification scorecard for the week of March 2, 2026

    Industry announcements for January 2026

    Industry Announcements for March 2026

    HP receives ocean plastics certification

    HP Inc. earnings point to memory inflation challenge

    Certification scorecard for the week of Feb. 23, 2026

    Umicore highlights strength in recycling, catalysis

    Apto, Tusaar partner on rare earths recovery

    Apto, Tusaar partner on rare earths recovery

    Certification scorecard for the week of Feb. 16, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Google explores how to capture 4.5 billion tons of plastic

Colin StaubbyColin Staub
August 18, 2021
in Plastics
Google’s report noted headwinds to plastics recovery including unfavorable economics for recycled resins compared with virgin resins. | maciej nicgorski / Shutterstock
A report from Google lays out how mechanical and chemical recycling, a virgin plastic production tax, consumer incentives and more can increase plastics recovery over the next two decades.

Google in July released an executive summary of the report, titled “Closing the Plastics Circularity Gap.” The report looks at the total amount of plastic produced annually, as well as the amount of plastic coming from “circular supply chains,” that is, mechanically or chemically recycled plastic.

“The growing total volume of plastics compared with the volume of plastics coming from circular supply chains is what we call the plastics circularity gap,” states the report, which was authored by Google personnel and consultants with AFARA and the “Moonshot Factory.”

Without major global changes in how material is managed, humanity should “expect to mismanage more than 7.7 billion metric tons of plastic waste globally” through 2040. But according to the report, a handful of key interventions can bring 4.5 billion metric tons of that material into recovery systems by 2040.

“Chemical recycling through decomposition and purification pathways is projected to close the plastics circularity gap by 20%, while increased mechanical recycling closes the gap by 19%,” the paper states. Growing both sectors by this degree will require consumer education, consumer incentives and design for recyclability.

Additionally, the report found “pricing the negative environmental impacts through a virgin plastic production tax can close the gap by 13% through the decreased demand for certain packaging and product use cases.”

The Google report further estimates “improved inventory management to reduce waste through enhanced sourcing, storing and selling of products made of plastic or packaged in plastics can close the gap by 5%,” and that consumer education targeting reduced plastic consumption can close the gap by another 1%.

Overall, these tools can reduce the amount of “mismanaged” plastic by more than 58% by 2040, the report states.

Google also identifies a few factors hampering greater plastics recovery, as well as a few that are working in its favor.

For headwinds, Google noted there are “unfavorable economics for plastics made from recycled resins compared to virgin resins.” The report also said there is an “infrastructure imbalance because the existing global supply chains are equipped to produce plastics but not as equally well equipped to take it back.”

On the tailwind side, the report identified “consumer desire for increased recycling and reduced plastic waste,” as well as “commitments from brands for recycling and recycled plastics, many which are backed by short-term targets.” Google also wrote there are “early discussions and ongoing consideration to enact new policies to support plastics circularity.”

Google previously worked with Closed Loop Partners, GreenBlue and other groups on a study exploring the chemical recycling landscape.
 

Tags: Industry GroupsResearch
TweetShare
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

EPS foam recycling grants open for applications

byAntoinette Smith
March 11, 2026

The Foodservice Packaging Institute’s Foam Recycling Coalition will award grants of up to $50,000 to expand US recycling access for...

Trade flow shifts, volatility require varied responses

Trade flow shifts, volatility require varied responses

byAntoinette Smith
March 9, 2026

Both long- and short-term solutions including policy, localization can help support the industry, panelists said during the 2026 Plastics Recycling...

Common goal of responsible end markets: transparency 

Common goal of responsible end markets: transparency 

byAntoinette Smith
March 5, 2026

Panelists from state government, Circular Action Alliance and a reclaimer explored the particulars of REMs at the 2026 Plastics Recycling...

Fireside Chat at PRC features CAA chief

Fireside Chat at PRC features CAA chief

byAntoinette Smith
March 4, 2026

The CEOs of the Association of Plastic Recyclers and Circular Action Alliance held a candid, spirited discussion at the 2026...

Panelists: Textile recycling requires more automation

Panelists: Textile recycling requires more automation

byBrian Clark Howard
March 3, 2026

A workshop at the Textile Recycling Summit in San Diego explored how much automation could be deployed in sorting and...

California selects Landbell USA as PRO for textile EPR

byStefanie Valentic
March 2, 2026

CalRecycle has tapped European recycling veteran Landbell USA to lead the nation's first textile EPR program.

Load More
Next Post

Senator proposes 20-cent-per-pound virgin resin fee

More Posts

Chinese processing group details goals for US visit

AMP lays out vision of next-generation, AI-driven MRFs

July 24, 2024
ERI sues Revivn alleging raid on staff and trade secrets

ERI sues Revivn alleging raid on staff and trade secrets

March 10, 2026
Northeast recycled commodity values hit 5-year lows

Northeast recycled commodity values hit 5-year lows

March 6, 2026
E-scrap export pause urged to keep rare earth scrap in US

E-scrap export pause urged to keep rare earth scrap in US

March 11, 2026
How rising fuel and memory prices are impacting ITAD’s margins

How rising fuel and memory prices are impacting ITAD’s margins

March 10, 2026

AI servers reshape ITAD sector, recyclers brace for new wave

March 9, 2026
EPR rules take shape in Oregon, as first test

Oregon passes battery EPR Law, banning lithium-ion disposal

March 6, 2026
RecycleDat! collects nearly 197,000 cans at Mardi Gras

RecycleDat! collects nearly 197,000 cans at Mardi Gras

March 9, 2026
Ex-Glencore chief starts Valor to refine critical metals

Ex-Glencore chief starts Valor to refine critical metals

September 18, 2025
Common goal of responsible end markets: transparency 

Common goal of responsible end markets: transparency 

March 5, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.