![](https://resource-recycling.com/e-scrap/wp-content/uploads/sites/2/2023/01/Noveon_Exterior_01_DB_resized.jpg)
Noveon’s EcoFlux magnet requires 20% less material than traditionally produced magnets and requires 10% less energy to manufacture. | Courtesy of Noveon
When the founders of Noveon decided to tackle rare earth magnet recycling, they started at the beginning of the product’s life cycle instead of the end.