Liberty Tire Recycling is investing in $1.4 million of equipment upgrades at a facility in North Carolina, and credits the state’s new law directing disposal fees back into its scrap tire program.
In summer 2025, North Carolina passed SB 706, under which most of the new funding will go back to counties to reimburse costs associated with collecting and recycling end-of-life tires. As such, Liberty says the state “has emerged as a critical hub for the tire recycling industry.”
And in November, the company announced it would open two new facilities in Alabama, citing the state’s decision to end the practice of landfilling whole tires.
Liberty’s new equipment at the Cameron site will add 3,300 tons of recycling capacity, equivalent to about 300,000 passenger tires, according to a Liberty press release.
The Pittsburgh-based company also will be able to process more truck tires. “Recycled rubber from truck tires is in high demand, but because of their size and stronger steel wire, truck tires are more difficult to process than a standard passenger tire,” Liberty said in the press release.
These tires will be turned into crumb rubber, used in floor mats and tiles, as well as on walking trails, running tracks, synthetic turf fields, rubberized asphalt and molded goods, Liberty added.
The company operates three facilities in North Carolina as well as a corporate office. In October, I Squared Capital acquired Liberty from investment firm Energy Capital Partners. At the time, I Squared said it planned to invest in automation and technology improvements and grow the company’s footprint via strategic acquisitions.
Ahead of the holiday season, Liberty announced it had raised $132,785 in 2025 – a 40% increase on the year – to support Blessings in a Backpack, a national nonprofit that fights childhood hunger.
