Closeup of a Unilever logo on a product bottle.

Global brand owner Unilever is now using about 75,000 metric tons of post-consumer plastic in its packaging each year. | Konektus Photo/Shutterstock

Global companies such as Keurig Dr Pepper, Dow and Mars recently announced their intentions to bolster the use of PCR. The following is a roundup of several notable news items:

Shifting to RPET bottles: Keurig Dr Pepper will shift its Snapple and CORE drink brands to using 100% RPET bottles. According to Beverage Daily, across Keurig Dr Pepper’s more than 125 brands, 20% of the packaging is post-consumer content. By shifting the Snapple juice and tea and CORE bottled water brands to RPET, the PCR percentage will jump to 24%. 

Recycled-content shrink wrap: Dow announced it is now marketing a shrink film made with 40% PCR. The film, which is designed for retail and logistic shrink film applications, is made with PCR pellets supplied by reclaimer Avangard Innovative. Midland, Mich.-based Dow calls the film its first “PCR-rich resin for collation shrink film in North America.” In January, Dow and Texas-based Avangard first announced the partnership to supply recycled LLDPE and LDPE. 

Chemically recycled PP: Brand owner Mars announced it will use recycled PP in pet food packaging starting in 2021. Plastics producer SABIC will supply recycled PP derived from a pyrolysis process, and packaging supplier Huhtamaki will convert it into flexible packaging. Mars will pilot the project in Europe this year, increasing the amount used in 2021. 

RPET thermoforms: Fabri-Kal, one of the largest thermoformers in North America, is now selling a line of containers made with 20-50% post-consumer PET. The Recycleware Containers brand includes on-the-go boxes, round deli containers and square deli containers, all with at least 50% RPET, as well as dessert containers with at least 20% RPET. 

PCR appetite growing: Global brand owner Unilever is now using about 75,000 metric tons of post-consumer plastic in its packaging each year, according to Plastics News. That equates to over 10% of the company’s plastic footprint. Unilever’s goal is to use at least 25% PCR by 2025, according to the article, and it expects its PCR usage to double over the next 12 months.

More stories about brand owners


SDS Logistics
Subscribe to the print magazine