The money will go toward growing the company’s footprint and improving user experience for its customers. | Jared Paben/E-Scrap News

Mobile device reseller ecoATM Gazelle secured a $50 million investment to expand its enterprise partnerships and platforms. 

The $50 million of new growth equity came from existing investors, a press release noted. It will be used to improve user experience, bolster the company’s tech platform and expand enterprise partnerships. 

Stan Pavlovsky, CEO of ecoATM, said in the press release that “we’ve just begun to scratch the surface of the re-commerce economy.” 

Specifically, the investment will be used to create a “holistic omni-channel user experience” that integrates the company’s existing physical footprint and digital presence. It will also go toward developing new technologies and capabilities around grading practices and pricing. 

In 2021, ecoATM Gazelle raised $75 million to roll out its automated kiosks in more locations globally after several years of financial hardship and a merger.  

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