Advertisement Header Ad
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for Dec. 18-30, 2025

    Certification scorecard for Dec. 18, 2025

    Industry announcements for the week of Dec. 15

    Certification scorecard for December 10, 2025

    Industry Announcements for Week of December 8

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for Dec. 18-30, 2025

    Certification scorecard for Dec. 18, 2025

    Industry announcements for the week of Dec. 15

    Certification scorecard for December 10, 2025

    Industry Announcements for Week of December 8

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Recycling

Five big brands averaged 8% recycled content

Colin StaubbyColin Staub
June 16, 2020
in Recycling
Share on XLinkedin
Of the 190,00 metric tons of plastic Starbucks used from Oct. 1, 2017 through Sept. 30, 2018, 6% was recycled content. | ansoz/Shutterstock

Post-consumer resin makes up a small percentage of all plastic used by Coca-Cola, Starbucks and others, according to a new report that will be used to track company progress on increasing recycled plastic use.

ReSource: Plastic, a project of the World Wildlife Fund (WWF), this week published “Transparent 2020: Mapping corporate action on plastic waste.” The report covers recycled plastic use in recent years by five companies that are principal members of the ReSource: Plastic project: Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks and The Coca-Cola Company.

The project, which launched in 2019, has a goal to reduce plastic waste by eliminating unnecessary material use; shifting from virgin to recycled content or other more sustainable alternatives; and increasing collection, recycling and composting of plastic.

Overall, the report found these major brand owners together used 8% post-consumer resin across their consumer-facing plastic packaging materials, out of a total 4.2 million metric tons of plastic used.

The recent publication provides a “baseline of plastic use” to track corporate action and progress, according to the report.

According to ReSource: Plastic, company material use was as follows:

Keurig Dr Pepper used 208,000 metric tons of plastic in 2018. Of this, 99.7% was virgin content and 0.3% was recycled content.

McDonald’s used 153,000 metric tons of plastic in 2018. Of this, 98% was virgin content, 2% was recycled content and 0.1% was “other biobased content.”

Procter & Gamble used 605,000 metric tons of plastic from July 1, 2018 through June 30, 2019. Of this, 93% was virgin content and 7% was recycled content.

Starbucks used 190,000 metric tons of plastic from Oct. 1, 2017 through Sept. 30, 2018. Of this, 93% was virgin content, 6% was recycled content and 1% was “other biobased content.”

The Coca-Cola Company used 3 million metric tons of plastic in 2018. Of this, 90% was virgin content, over 8% was recycled content, over 1% was “sustainable biobased content” and less than 1% was “other biobased content.”

The report also includes a variety of details about each company’s current plastic waste priorities and strategies for improving sustainability initiatives. In the report, leaders from the major corporations described the findings as setting a foundation for their work in the coming years.

“The findings of the report underline the importance of the packaging and waste elimination goals we have set for our company and reiterate the importance of collaboration,” said Monique Oxender, chief sustainability officer for Keurig Dr Pepper. “We look forward to the expansion of this promising program and continuing to be an active and collaborative member as the group grows and evolves.”

A version of this story appeared in Plastics Recycling Update on June 10.
 

Tags: Brand Owners
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

Ellen MacArthur Foundation sets 2030 plastics agenda

Ellen MacArthur Foundation sets 2030 plastics agenda

byKeith Loria
November 4, 2025

Despite noting positive action, the foundation warns that the pace of change still falls far short of what’s needed, with...

Retailers launch CA campaign to ditch single-use bags

Retailers launch CA campaign to ditch single-use bags

byScott Snowden
July 30, 2025

A coalition of major retailers and local stores has launched a campaign across more than 1,000 Southern California locations this...

US recycles 13.3% of packaging, Plastic Pact estimates

New report explores the future of CPG packaging goals

byAntoinette Smith
July 23, 2025

A new report from RaboResearch explores the factors behind brand owners' retreat from 2025 packaging recycled content goals – and...

Unifi pushes for textile recycling progress

Unifi pushes for textile recycling progress

byAntoinette Smith
July 16, 2025

An executive from U.S. textile manufacturer Unifi explored the challenges facing textile recycling and gave a glimpse of what to...

Packaging producer boosts PCR consumption by 37%

Packaging giant invests to expand PCR capability

byColin Staub
July 9, 2025

Global packaging firm Amcor recently announced it is installing new equipment at a Kentucky facility that allows the company to...

Sweet deal: Packaging partners unveil 15% RPET for candy

Candy giant Mars reached 7% PCR use in 2024

byAndrew Hawthorne
July 9, 2025

Candy and pet food giant Mars used 14,000 metric tons of recycled materials for its products in 2024, according to...

Load More
Next Post

More industry voices speak out on racial injustice

More Posts

Policy Now | December 2025 – Year-end nears, policy talks continue

Policy Now | December 2025 – Year-end nears, policy talks continue

December 1, 2025
Oregon’s Recycling Modernization Act faces injunction

Oregon’s Recycling Modernization Act faces injunction

December 2, 2025
EU auditors support incentives to keep recycling viable

EU auditors support incentives to keep recycling viable

December 2, 2025
Policy Now | November 2025 – Cities move forward on recycling policy as federal activity stalls

Top Resource Recycling stories from November 2025 

December 2, 2025
Women in Circularity: Shweta Srikanth

Women in Circularity: Shweta Srikanth

December 2, 2025
Beauty packaging NGO looks to expand

Beauty packaging NGO looks to expand

December 2, 2025
EU flag

Top Plastics Recycling Update stories from November 2025

December 2, 2025
Colorado

Colorado NGO, recycler partner on innovation

December 2, 2025
Analysis: Lenovo enters circular IT, ITAD territory

Analysis: Lenovo enters circular IT, ITAD territory

December 3, 2025
NYC Commercial Waste Zones

IWS acquires Filco to expand in NYC commercial waste zones

December 3, 2025
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.