Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from April 2022

    Peters-Michaud named CEO, Houghton chair of Sage Sustainable Electronics

    Closeup of a printed circuitboard

    Can modular metals recovery challenge the smelter model?

    Intel sign outside of company building.

    What Intel’s blockbuster quarter means for ITAD

    Feds to develop repairable computer donation program

    The whitebox blind spot in PC recycling

    Analysis: circular design still elusive in laptops

    PC shipments grew in Q1, but questions remain

    The independent ITAD at a crossroads

    The independent ITAD at a crossroads

    Certification Scorecard — Week of April 20, 2026

    Apple Watch on product box.

    Wearables are coming and ITAD isn’t ready

    Certification Scorecard — Week of April 13, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from April 2022

    Peters-Michaud named CEO, Houghton chair of Sage Sustainable Electronics

    Closeup of a printed circuitboard

    Can modular metals recovery challenge the smelter model?

    Intel sign outside of company building.

    What Intel’s blockbuster quarter means for ITAD

    Feds to develop repairable computer donation program

    The whitebox blind spot in PC recycling

    Analysis: circular design still elusive in laptops

    PC shipments grew in Q1, but questions remain

    The independent ITAD at a crossroads

    The independent ITAD at a crossroads

    Certification Scorecard — Week of April 20, 2026

    Apple Watch on product box.

    Wearables are coming and ITAD isn’t ready

    Certification Scorecard — Week of April 13, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Resource Recycling Magazine

First Person Perspective: It’s time for the circular revolution

byJeff Wooster
August 15, 2021
in Resource Recycling Magazine

 

Mid-size cities, like Baltimore, are at a decisive inflection point when it comes to economic development.

An early beacon of commerce and a vital crossroads of trade and community, Baltimore was a central player in the U.S. move toward independence and subsequent industrial revolution. Today, like so many urban areas across the United States, Baltimore faces complex challenges, including population shifts and economic recovery. Earlier this year, U.S. census data revealed that Baltimore’s population fell below 600,000 for the first time in a century.

But with the right investment in infrastructure and manufacturing, as well as public-private collaboration, cities like Baltimore are poised to make a comeback as a model for viable sustainable cities at the center of a new revolution in industry: the circular economy.

Building a more efficient system for recycling

Solving our waste problem – especially our plastic waste problem – can’t happen without dedicated investment in our recycling infrastructure. The more recyclables that are collected, sorted and cleaned, the more opportunities manufacturers have to provide these products a second or even third life.

Yet it’s estimated that around 34 million rural homes and 16 million apartments – or 40% of the households in the U.S. – don’t have easy access to recycling where the process begins: the collection phase.

That’s why work being undertaken in Baltimore and other areas by national nonprofit group The Recycling Partnership is vital. Working together with private sector funders and local governments, The Recycling Partnership provides hands-on training and education campaigns to work with the Baltimore community to decrease contaminated waste and increase viable materials for reuse.

Further, recycling carts will be distributed to every eligible household this spring, free-of-charge to city residences. This initiative is expected to increase recycling in Baltimore by an estimated 20,000 tons a year, or nearly 200 pounds per household, representing a critical opportunity to scale environmental action while creating a healthier, cleaner community.

In addition to behavior change programs that increase recycling, cities also require investments in infrastructure and manufacturing.

Following the Biden Administration’s recently announced $2 trillion infrastructure plan, which includes a focus on sustainability, recycling stakeholders have a unique opportunity to develop innovative technologies that complement existing mechanical systems. To unlock this potential, however, investment in material-science innovation is crucial. Currently, only 9% of the plastic made each year is recycled, due to recycling systems that often only serve limited types of plastic, usually PET and HDPE.

That’s why technologies referred to as chemical recycling or “advanced recycling” are so exciting; through these manufacturing processes, we could turbocharge recycling rates, harnessing the system’s ability to process a wide range of plastics and capture a broader stream of waste.

Incentivizing innovation and design

Innovation for sustainability, like advanced recycling, takes imagination and a long-term vision. We’ve seen this in our quest to redesign energy infrastructure (from coal to renewables, for instance) and in burgeoning design concepts for products. Examples include the development of resealable, recyclable pouches as well as the first recycled plastic resin for shrink film applications in North America to meet market demand for more recycled plastics in brand products (Dow announced that recycled film resin last October).

Another example of design innovation can be seen in the coffee sector, where metallization barriers are typically used in packaging to preserve aroma. This need, however, has led to multi-material bags that are not usually recyclable. Dow helped to solve this challenge for the progressive Colombian coffee brand Café Pergamino by developing a metallization-free packaging solution. Now, Café Pergamino’s packaging material can fit neatly into the well-established recycle stream that already exists for polyethylene, without compromising the aroma and flavor of their coffee blends (the packaging maintains performance characteristics like high levels of barrier against moisture and oxygen that are necessary to package coffee products).

Realizing a circular economy requires adjusting our thinking to view plastic and other packaging not as waste, but as materials that are too valuable to be lost in the environment or a landfill. With this mind-set, companies can be empowered to design products for circularity and provide a new life for used plastics.

Public and private sector collaboration

To realize our vision for vibrant, sustainable cities that are at the center of the circular economy revolution, collaboration between public and private sectors is key. NGOs and other organizations supported by individual donors or funded with grants from private sector companies offer local governments an opportunity to springboard entrepreneurial concepts and pilots into scaled public systems that may otherwise go unnoticed under strained resources.

An example of success is Amsterdam Smart City, a platform geared toward bolstering the environmental and health attributes of the Netherlands’ biggest metropolitan area. The idea was originally launched by local entrepreneurs with a small grant, and today the group has become a key government partner to drive impact.

We’re seeing this same model through Dow’s work with São Paulo, Brazil’s largest waste producer, where hundreds of workers and their families have access to improved training and resources to support public recycling systems. In the first year of the training initiative, in collaboration with the local cooperatives and the existing waste management program, productivity rose by 37% and cooperative workers saw an increase of 35% in their wages.

Imagine an urban area that has an efficient recycling collection system, supported by an active sustainability-minded community, with access to cutting edge, sustainable manufacturing.

In Europe, this future is already underway in countries like the Netherlands, where technology company Fuenix is supplying Dow with feedstocks made from hard-to-recycle plastics to create new polymers for food packaging and other items. These products can be used for all the same applications where plastics are used today, reducing the need for downstream equipment modifications or costly new product qualifications.

Our circularity road map is clear: We need to invest in recycling systems, incentivize innovation, and expand impact through public-private partnerships. Then we make sure all those materials get turned into new products that benefit society. We’re using resources at an astonishing rate, one that is outpacing the world’s ability to replenish itself within our lifetime. But we don’t have to sacrifice our quality of life.

By building a more inclusive, circular economy – like what’s just getting started in Baltimore – we can capture the value in used plastics, recycling those materials into new products of all kinds, and reimagining impact in our cities. Join Dow and partners in the circular revolution.

 

Jeff Wooster is global sustainability director at Dow.

This article appeared in the July 2021 issue of Resource Recycling. Subscribe today for access to all print content.

TweetShare
Jeff Wooster

Jeff Wooster

Related Posts

Our top stories from April 2022

Peters-Michaud named CEO, Houghton chair of Sage Sustainable Electronics

byDavid Daoud
April 28, 2026

The ITAD platform eyes the next growth phase.

Float-sink technology at the Quantum Lifecycle Partners facility in Toronto, Canada enables the processing of e-plastics.

E-plastics recovery line opens in Canada

byPaul Lane
April 28, 2026

Toronto-based Quantum Lifecycle Partners is helping close the gap on North American e-plastic processing.

California extends compostable labeling law

Report finds path forward for compostable packaging

byKeith Loria
April 28, 2026

A new report by Closed Loop Partners’ Composting Consortium examined five years of research, field testing and cross-industry collaboration and...

Closeup of a printed circuitboard

Can modular metals recovery challenge the smelter model?

byDavid Daoud
April 28, 2026

UK-based startup DEScycle is testing a new approach to extracting metals from electronic scrap.

Women in Circularity: Connie Lilley

Women in Circularity: Connie Lilley

byMaryEllen Etienne
April 28, 2026

In this series, we spotlight women moving us toward a circular economy. Today, we meet Connie Lilley of We ReUse.

Waste Connections sees Q1 recycled commodity rise

byStefanie Valentic
April 27, 2026

Waste Connections reported Q1 2026 revenue of $2.371 billion, up 6.4% year over year, with recycled commodity revenue posting its...

Load More
Next Post

Data Corner: A new sense of stability in scrap export markets

More Posts

Birch Plastics gets FDA green-light for post-industrial PP

LyondellBasell upgrade to PreZero assets on hold

April 23, 2026
EPR fees are a market signal. Here’s what they’re telling you.

Oregon DEQ flags 250 producers for RMA noncompliance

April 21, 2026
The independent ITAD at a crossroads

The independent ITAD at a crossroads

April 22, 2026

What Netflix’s ‘Plastic Detox’ gets wrong – and right

April 23, 2026

Google pilots reuse kits to extend device life

April 21, 2026
What is EPR and why it matters

What is EPR and why it matters

April 22, 2026
Earth Day

Happy Earth Day. Here’s how to celebrate

April 22, 2026
EPR fees are a market signal. Here’s what they’re telling you.

EPR fees are a market signal. Here’s what they’re telling you.

April 10, 2026
Growth challenges drive M&A for packaging

Growth challenges drive M&A for packaging

April 20, 2026
Prescription drug bottles

National Prescription Drug Take Back Day is Saturday

April 24, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.