ABA President and CEO Katherine Lugar presented a major recycling funding initiative alongside leaders from beverage companies. | Photo credit: YouTube
Coca-Cola, Keurig Dr Pepper and PepsiCo today pledged to put their money behind boosting processing technology and increasing curbside collection access. They’ll also introduce a uniform recycling message on their bottles next year.
Pepsico has a 25% recycled content goal for the company’s plastic packaging. | LuqmanLutfi Photography/Shutterstock
It’s clear the current recycling system can’t deliver sufficient resin for brand owners to hit their increasingly ambitious recycled-content goals. A PepsiCo executive recently discussed that supply gap.
Coca-Cola has a goal to make its bottles and cans with an average of 50% recycled material by 2030. | Sundry Photography/Shutterstock
Coca-Cola will use recycled PET and plant-derived plastic in a Dasani water bottle, creating a package known as the “HybridBottle.” The move is one of several recycling-related changes being rolled out.