Back to Top

Author Archives: Colin Staub

About Colin Staub

Colin-StaubColin Staub is a reporter at Resource Recycling. He can be contacted at [email protected].

Moving the goalposts

Published: September 26, 2024
Updated:

by

Sanya Kushak/Shutterstock.

This article appeared in the September 2024 issue of Resource Recycling. Subscribe today for access to all print content.

Unilever, Colgate-Palmolive, Keurig Dr Pepper, PepsiCo, Mars — one by one, many of the largest consumer goods companies in North America have said in recent months that they simply won’t meet their self-imposed deadlines for increasing recycled content and related goals.

The chorus of unmet expectations has also been consistent in pinning the blame on lagging recycling infrastructure.

“When we first set our goals, we used the best information available at the time to develop a credible but stretching plan,” wrote Pablo Costa, Unilever’s global head of packaging, in a statement this year outlining the company’s progress towards recycling targets. The company’s goals were intentionally ambitious, Costa noted, including an aim to reduce virgin plastic use by half.

“This has proved more challenging than any of us anticipated at the time,” Costa continued. “Assumptions made on the development of new technologies and infrastructure have simply not materialized as they are not fully in our control.”

Other industry watchdogs are less passive in identifying the reason for missed targets.

“Action is not keeping pace with ambition,” stated the Plastic Promises Scorecard, a report co-authored by shareholder activist group As You Sow and environmental consulting firm Ubuntoo.

In analyzing 225 companies for their work on plastic packaging and recyclability, the report found most companies had recyclability, reduction or recycled content goals and that an increasing number of companies supported policies like EPR. But most of those 225 companies “are not on track to meet the goals they have set.”

Companies vary in PCR targets

Brands are facing shortfalls in a variety of target areas. Unilever was one of the first to publicly acknowledge it would probably miss its goals for recyclability, reusability, or compostability, and its virgin plastic reduction goal, for example. On post-consumer resin use, the company is actually doing well: It used 22% recycled plastic in 2023, up from 21% in 2022 and 18% in 2021, and so is on track to meet its 2025 goal of 25%.

PepsiCo has also reported steady increases in PCR use, although it has a long way to go to meet its 50% goal for 2030. The company reported 10% PCR in its plastic packaging in 2023, up from 7% in 2022 and 6% in 2021.

Some companies have made less progress in PCR inclusion. Mars, for example, has a goal to use 30% PCR by 2025 but in 2023 used an average of only 1.5% across its packaging portfolio.

Part of the differing progress comes down to the types of packaging the companies use. Mars uses a great deal of flexible packaging, which doesn’t have the same infrastructure as PET bottles, the company noted, adding in its report, “We are working with governments and NGOs to address this, while also exploring redesign or alternative packaging formats.” Those redesigns could include moving from multilayer to monolayer material, or moving from plastic to paper and compostable packaging.

The U.S. Plastics Pact has taken these material nuances into account when outlining the goals signatory companies will strive for in the next five years.

The pact is one of about a dozen interconnected pacts around the world, which were formed to help plastics stakeholders meet pledges they’ve made under the Ellen MacArthur Foundation’s New Plastics Economy initiative. In 2020, the U.S. pact released a list of four key goals its numerous stakeholders would work toward by 2025. This year, the pact reported on progress and outlined goals for 2030.

On the recycled content front, the pact’s initial 2025 goal was simple and standardized: “Achieve an average of 30% post-consumer recycled content or responsibly sourced biobased content across all plastic packaging.”

By the end of 2022, the average across the pact’s signatories was 9.4%, short of the goal, but the pact’s updated 2030 targets show significant variance by packaging type. The report indicated pact signatories had strategies in place to achieve 25% PCR inclusion in PET, HDPE and PP beverage bottles by 2026 and 60% by 2030. For household cleaning bottles and containers of the same materials, they said they’ll reach 25% by 2028 and 50% by 2030.

For PET and PP thermoforms, pact companies said they’ll hit 20% minimum by 2028 and 40% minimum by 2030. And for commercial secondary film, such as pallet wrap, they said they’ll hit 15% PCR by 2028 and 30% PCR by 2030.

For the flexible materials challenging companies like Mars, the pact did not yet set a goal or target date but instead noted that in the next year, it will develop guidance “for increasing PCR in food-contact packaging, including blow-molded products, injection-molded products, and film that contacts the product.”

Plastic use on the rise

Even as companies deepen their understanding of how to meet recycling goals, one notable trend is brand owners using more plastic even as their goals call for reduction.

Besides its PCR goal, when Mars signed onto the Ellen MacArthur Foundation’s Global Commitment the company set targets that 100% of its packaging would be reusable, recyclable or compostable by 2025 and that it would reduce its use of virgin plastic by 25% by 2025 versus 2019.
The company has actually backslid on virgin reduction, according to its latest sustainability report published on July 24. But as of 2023, 61% of Mars packaging is designed to be recyclable, reusable or compostable, up from 57% in 2022.

“We are making good progress, and we would expect that to continue to accelerate,” the company wrote. “However, the design and infrastructure changes needed are taking longer than we anticipated when we signed the Ellen MacArthur Foundation Global Commitments, and we are unlikely to fully meet them by the end of 2025.”

On the third point, virgin plastic reduction, the company has moved in the other direction: Against a 2019 baseline of 180,000 metric tons of plastic packaging, Mars used 210,000 metric tons of plastic packaging in 2023, the company reported. And with recycled content totaling 1.5%, or 3,150 metric tons, that suggests Mars used 206,850 metric tons of virgin resin in 2023, which is 15% higher than the 2019 baseline.

Still, Mars reported in the latest sustainability update that it is “investing millions of dollars to improve the recyclability of our packaging, increase the amount of food-safe, recycled content and to reduce the use of virgin plastic.”

Mars is not alone in increasing its plastic use, even as it has targets in mind to reduce material consumption. For example, Amazon recently reported it used 88,698 metric tons of plastic packaging globally in 2023, higher by 3% from 2022. Amazon cited its business growth, reporting a 12% rise in full-year net sales for 2023. Globally, the company delivered nearly 6 billion packages, also higher by about 12% over 2022.

Similarly, despite PepsiCo pledging in 2021 to reduce virgin plastic use by 20% by 2030, the latest report indicates PepsiCo’s virgin resin use has increased by 6% since then.

As You Sow noted this trend in its report: “Despite setting a variety of plastics related goals, for many companies plastic use continues to increase as revenue increases,” the report stated. The report suggests using an alternative metric of “plastic intensity,” which it defines as plastic use per dollar of revenue.

“A laudable number of companies (100) have a goal to reduce use of primary or virgin plastic, yet the focus on reducing virgin plastic, rather than on reducing overall plastic intensity, paints an inaccurate picture of action toward plastic pollution prevention,” the report stated.

Mars is also not alone in investing in the recycling system to improve the conditions that have led to the target shortfalls. Coca-Cola, Kraft Heinz and Procter & Gamble are among several steering committees and funders of the PET Recycling Coalition, an initiative of The Recycling Partnership that launched in 2022, for instance.

Over the past two years, the initiative has distributed more than $5 million in grants, resulting in the addition of 29 million pounds per year of recycled PET that previously had not been captured, according to the group’s first annual report. Keurig Dr Pepper and Procter & Gamble are also among the funders of TRP’s Polypropylene Recycling Coalition, which takes a similar approach to that material.

Antoinette Smith contributed to this report.

Groups publish national recycling acceptance data

Published: September 24, 2024
Updated:

by

The Recycling Partnership and GreenBlue released new data highlighting recycling program acceptance data for 50 material types across the country. | Vladimir Badaev/Shutterstock

The Recycling Partnership and GreenBlue this week released new data highlighting recycling program acceptance rates for 50 different material types across the country – and they vowed to publish updated versions twice per year from now on. Continue Reading

Posted in News, Top stories | Tagged , |

Experts: US OCC demand strong despite flattening prices

Published: September 17, 2024
Updated:

by
Stacks of baled paper for recycling.

An economic slowdown in China has rippled upstream to the U.S. recovered fiber market, driving stagnation in OCC prices. | Siwakorn1933/Shutterstock

U.S. demand for recovered fiber is healthy and will continue to grow in the near future. But prices have plateaued or dipped of late, as domestic fiber supply has caught up and China’s economic slowdown has reduced overseas demand. Continue Reading

Posted in News, Top stories | Tagged |

Paper mill conversion to use 100% recycled fiber

Published: September 10, 2024
Updated:

by
Spool of paper at the manufacturing plant.

The output will be suitable for a variety of recycled-content packaging products, including bags and containerboard. | Safakcakir/Shutterstock

A Quebec paper mill has converted a newsprint machine to produce 132,000 short tons of recycled kraft paper per year, sourcing post-consumer fiber from eastern Canada and the Northeast U.S. Continue Reading

Posted in News, Top stories | Tagged |

Myplas recycling plant to reopen under new ownership

Published: September 4, 2024
Updated:

by

A shuttered film processing facility once owned by Myplas is set to be revived by GDB International. | Saravutpics/Shutterstock

A Minnesota plastic film processing facility that experienced a high-profile failure early this year will reopen with longtime plastics recycling company GDB International at the reins. Continue Reading

Posted in News, Top stories | Tagged , |

Recycling manager pleads guilty to fraud

Published: September 4, 2024
Updated:

by

A former Mars Wrigley environmental manager admitted to stealing more than $500,000 from recycled commodity sales during his time at a Mars factory in Flowery Branch, Georgia. | Proxima Studio/Shutterstock

A recycling program manager at a Mars Wrigley factory in Georgia has pleaded guilty to fraud, admitting he took money generated from selling the factory’s recyclables and spent it on hunting trips, church donations and other personal expenditures. Continue Reading

Posted in News | Tagged |

Glass recycling facility to start up in Kentucky

Published: September 4, 2024
Updated:

by

The project will target production scrap, bottles sourced from tasting rooms, and other clean streams of spirits bottles. | rattanapon soiphimai/Shutterstock

A project involving glass packaging giant O-I has brought a glass recycling facility to Louisville, Kentucky, aiming to process 2.4 million pounds of glass in its first year. Continue Reading

Posted in News, Top stories | Tagged |

Mission-based MRFs talk plastics and policy

Published: August 27, 2024
Updated:

by

Martin Bourque of the Berkeley, California-based Ecology Center spoke about challenges in plastics recycling during a short film produced for the Alliance for Mission Based Recycling. | YouTube

MRF operators linked by an organizational belief that recycling is just one part of materials management recently hosted a film screening and discussion that touched on policy, chemical recycling and the nuances of alternative collection systems like TerraCycle and Ridwell.

Continue Reading

Posted in News |

Tool gauges recyclability of fiber packaging

Published: August 27, 2024
Updated:

by

The tool looks at size, material type and other attributes to determine whether a given package is compatible with the current U.S. residential recycling system. | Yuriy Golub/Shutterstock

A recently launched design feedback resource from the Recycled Materials Association has three key objectives: to decrease contamination at MRFs, increase quality of bales sent to paper mills and provide immediate feedback to producers about the recyclability of their packaging. Continue Reading

Posted in News, Top stories | Tagged , |

The recycling plateau

Published: August 26, 2024
Updated:

by

Frantic00/Shutterstock.

This article appeared in the August 2024 issue of Resource Recycling. Subscribe today for access to all print content.

Despite lagging federal data on recycling, collections genuinely appear to have hit a ceiling across the U.S., several leaders in the recycling industry said in recent months.

When George Smilow, chief operating officer at New York-based PQ Recycling, started his career back in the 1970s, “I believe there were about 50 to 60 PET reclaimers in North America, and the return rate was 30%,” he said during Resource Recycling’s Plastics Recycling Conference in March. “Today there are about half, and the return rate is about 27%.”

AMP founder and CEO Matanya Horowitz echoed the sentiment during a July webinar on the company’s advancements in integrating AI into MRFs to capture material more efficiently.

“Despite all the innovations and technology, despite all the investment, despite all the effort of operators and different stakeholders in the industry, recycling rates have been stagnant for about 15 years here in the United States,” AMP founder and CEO Matanya Horowitz said during a July webinar on the company’s advancements in AI and robotics, for example.

“It’s unfortunate when you have broader macro trends that should be supportive of the recycling industry,” such as broad interest in society’s natural resource usage, Horowitz added.

The current stagnation followed a multi-decade runup in the U.S. recycling rate, which slowed to a halt around 2010. The nation has struggled to hit 35% since then. U.S. EPA data for 2015 show a 34.7% recycling and composting rate, nearly the same as 2014, which clocked in at 34.6%. In 2017, the rate broke 35%, but just barely. Then in 2018, the rate dropped to 32%, though the drop was partially due to a change in how the rate was calculated.

The agency hasn’t updated its once-annual U.S. Facts and Figures diversion report in nearly four years. An emailed statement said one of the biggest challenges is that data collected from states and territories isn’t standardized: “If EPA had a magic wand, we would use it to collect a uniform and comprehensive waste dataset from every state and territory.”

Looking at other data, The Recycling Partnership estimated that the recycling rate of residential recyclables is 21%, which it noted is lower than past estimates due to the inclusion of film and flexibles.

Plastic specifically also saw a decline in recycling in 2022 compared to the year before, according to the 2022 U.S. Post-consumer Plastic Recycling Data Dashboard, which was prepared by Stina Inc. and released by the Recycled Materials Association, the U.S. Plastics Pact and the Association of Plastic Recyclers (APR owns the publisher of this magazine). About 5 billion pounds of post-consumer plastic were recovered in 2022, a drop of 71 million pounds, or about 1.4%, from 2021. In 2021, that dashboard showed an increase of 285 million pounds over the prior year.

Single-stream sets the stage for volume growth

Setting aside the data disparities and measurement methodologies, a straightforward narrative helps explain the last three decades in recycling diversion trends, said Brent Bell, vice president of recycling for WM, the nation’s largest hauler. The rapid growth in recycling collection and diversion rate during the 1990s and 2000s ties to both the start-up of many curbside recycling programs and a nationwide shift from dual-stream and towards single-stream. The ease of all-in-one-cart recycling meant residents could simply send more materials into the recycling stream.

“That’s when you saw more single-stream programs start to take off, and along with that, throughout that time, people got rid of their little 18-gallon toters that were basically just designed to collect newspaper and have a few bottles and cans on top of it, to the actual 64- plus, 96-gallon carts,” Bell said. “I think that’s when you saw the big convenience factor get pushed in with single-stream, saying, ‘Hey, put it all into one bin: Bottles, cans, paper, cardboard, we’ll collect it all.’”

When the municipalities WM serviced would convert from dual- to single-stream recycling, Bell said the company saw an average 40% increase in the materials it collected in those programs.

Additionally, recycling programs were adding in materials that carried a lot of weight: Glass was a huge portion of the recycling stream in the 1990s. Far more beverages were bottled in glass rather than plastic, more cosmetic products came in glass packaging, and glass was one of the largest material streams WM’s recycling operations handled. WM itself actually operated glass recycling plants in that era, Bell noted.

As these changes unfolded, the national recycling and composting rate grew from 16% in 1990, when 33.2 million tons were recycled or composted, up to 28.5% in 2000, when 69.5 million tons were recycled or composted, according to EPA figures. Diversion further increased to 31.4% in 2005 and 34% in 2010.

Material trends converge, plateauing growth

Then the increase stalled. By 2015, although recycling volume had ticked up to 91 million tons, the rate sat at 34.7%, and there was little change until 2018, when volume was flat but the rate declined due to a change in data methodology. What happened?

Bell says there were several concurrent trends that played into that stagnation. One component was the decline of a huge portion of the recycling stream, newsprint, as consumers increasingly turned to online news, which temporarily reduced the volume of fiber coming into the recycling stream. Newspaper recycling fell by half from 9.36 million tons in 2005 down to 4.79 million tons by 2015.

“We were all sitting there like, ‘Wow, what’s going to replace newspaper?’” Bell recalled. At the time, e-commerce was on the rise, and recycling stakeholders wondered if fiber recycling was on a permanent downward slide as the world went digital.

Of course, e-commerce required packaging, and a new trend for fiber recycling was born. Corrugated boxes drove up the percentage of OCC in the recycling stream, providing a replacement for the loss of newspaper. Corrugated box recycling increased from 22.1 million tons in 2005 up to 28.9 million tons in 2015, more than making up for the newspaper decrease during that period.

Separately, Bell pointed to the emergence of lightweighting across packaging streams.

“Whether it’s your aluminum can, your plastic bottle, even your cardboard, we saw this massive lightweighting come into place,” Bell said. WM calculated that with PET bottles, the company had to collect 1 million bottles to get the same weight of material it used to get by collecting 600,000 bottles pre-lightweighting.

Finally, the decade between 2010 and 2020 brought a massive recycling industry disruption — one that was arguably directly connected to the factors that brought such a rise in recycling tonnage and rate. Unpacking this disruption, its cause and its effect on recycling volumes requires a brief reminder of the recycling markets of the 2000s and early 2010s.

Market upheaval spurs upstream quality focus

The rapid growth of U.S. recycling tonnages required buyers for those collected materials, and for years, the Chinese market was far and away the primary buyer for the paper and plastic streams.

In 2013, for example, the U.S. recycled 43.4 million short tons of paper and paperboard, according to the EPA figures. And that year, 14.7 million tons of that material was exported to China, or 34% of all fiber recovered in the U.S., according to the U.S. Census Bureau, which maintains export figures.

The plastics recycling sector was also reliant on China: In 2013, the U.S. collected 5.98 billion pounds of scrap plastic, and the country exported 2.22 billion pounds to China — 37% of all U.S.-generated scrap plastic.
That heavy reliance on a single export market meant any changes in that market would have an outsized impact on U.S. recycling. Beginning in 2013, such changes began to emerge as China announced its Green Fence operation, which was marked by heightened inspections of inbound loads of scrap materials. The effort was a response to high levels of contaminants discovered in imported loads of recyclables, and the government began enforcing previously lax regulations banning contaminated loads.

Four years later, China ramped up its focus on rejecting contaminated loads with the National Sword campaign, and it ultimately stopped allowing imports of virtually all scrap plastic and mixed paper. The Chinese government’s decision was tied to an unintended consequence of single-stream recycling: With greater convenience often comes greater contamination.

“We had contamination levels above 25%,” Bell recalls. “We had to go and really come out with education programs, try to make sure people are recycling the right items, that they’re cleaning up their stream, not putting a bunch of stuff in there.”

The Chinese government regulations forced a shift in thinking in U.S. recycling programs, marked by a need to focus on quality of recyclables, not just quantity of material collected.

“The industry kind of said, ‘Hey, let’s hold on with the growth, let’s clean this up first, and then let’s go back to how we can get more material in the bin, once it’s cleaner.’” Bell said.

Source: U.S. Environmental Protection Agency

Pushing beyond 34%

The EPA said in an emailed statement that it aims to update its “Facts & Figures about Materials, Waste and Recycling” report late this year, and is “in the process of revising our measurement methodology to improve future data and will publish an analysis of our findings.”

“One of the biggest challenges in producing national estimates is states have different reporting requirements and measurement practices,” the agency noted. “More consistent measurement methodologies are necessary to improve recycling system performance across the country. These more standardized metrics can then be used to create effective national goals and track progress.”

The extended producer responsibility laws for packaging that have passed in five states will certainly help with that. The EPA noted that the reporting requirements in those laws “should help improve the accuracy of the national recycling rate as EPA develops an approach that uses more of the states’ data.”

In the past, the EPA largely used data reported by industry, but that is also not uniform, and made it difficult to answer other questions, such as how much contamination is present in collected recycling.

“Given that the methodology varied by waste type depending on the data available, it is unclear how much ‘contamination’ was factored into past recycling rates,” the EPA said. “We are working to improve our measurement, including supporting state efforts to improve their measurement capabilities. One of the goals of our improved methodology is to account for contamination.”

In the absence of recent EPA diversion data, it’s difficult to say where the country sits now in terms of annual diversion. But even without the current numbers, several avenues to pursue additional diversion are clear.
States with deposit programs consistently have some of the highest recycling rates in the country for bottles and cans, according to the “50 States of Recycling” report from Eunomia and Ball Corporation and other data sources. A recent MIT study projected that a nationwide 10-cent deposit on PET beverage containers could more than triple their recycling rate.

There’s untapped potential in the multifamily recycling sector, as only 37% of U.S. multi-family households have recycling access, The Recycling Partnership reported early this year. Public space and commercial recycling availability lags behind household recycling access.

And there is broad room for improvement in certain material streams outside of the blue bin. In 2019, the U.S. generated 66.22 million tons of food waste, for example, and 74% of that material was either landfilled or disposed of via controlled combustion. There is a huge opportunity to increase the composting rate, which sat at 5% in 2019.

“Convenience, access and behavior changes are probably on the top of that list,” Bell said. “And then making sure that the brands are using material that can be recycled.”

WM itself has made technological inroads in food waste recovery. Bell pointed to the company’s San Leandro, California, “organics MRF,” a facility that separates garbage from the recycling stream and separates out organics for anaerobic digestion.

“If you’re trying to get off of that 30% recycling rate plateau, we absolutely have to go after organics and other types of material that’s currently destined for the landfill,” Bell said. “So I kind of look at it from a broader perspective, not to get too stuck on the EPA’s percentages — even though we look at them all — but to say, hey, what’s the best way to unlock more material that could be going to the landfill? And organics is the next big portion of that.”