Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Industry announcements for January 2026

    Industry announcements for May 2026

    Apple store

    Apple leads on inputs, faces questions on ITAD

    Unlocking the power of source reduction in US EPR

    Unlocking the power of source reduction in US EPR

    Following petition, Microsoft extends Windows 10 support

    Windows AI Recall is pushing data destruction upstream

    Certification Scorecard — Week of April 27, 2026

    Five trends shaping PCR packaging to 2031

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
      • All Topics
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Industry announcements for January 2026

    Industry announcements for May 2026

    Apple store

    Apple leads on inputs, faces questions on ITAD

    Unlocking the power of source reduction in US EPR

    Unlocking the power of source reduction in US EPR

    Following petition, Microsoft extends Windows 10 support

    Windows AI Recall is pushing data destruction upstream

    Certification Scorecard — Week of April 27, 2026

    Five trends shaping PCR packaging to 2031

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
      • All Topics
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Recycling

Aluminum giant now uses 55 percent recycled content

byJared Paben
May 16, 2017
in Recycling

Aluminum rolling and recycling company Novelis continues to boost its usage of recovered metals.

The Atlanta-based aluminum behemoth reported it had recycled inputs of 55 percent during the 2017 fiscal year, up from 53 percent the year before. The number has been steadily rising for years and sat at 33 percent in 2011. Novelis purchased or tolled 1,700 kilotons of recovered metals last year.

“To support the environment and manage our metal costs, we continue to seek ways to utilize high rates of recycling input in our production processes,” Steve Fisher, president and CEO, told investors on a May 10 conference call.

He added that the company continues to optimize existing recycling capabilities, including at the world’s largest aluminum recycling center in Germany. It’s also working to recycle more production scrap from its customers.

In 2011, the company set a goal of reaching 80 percent recycled inputs by 2020. A couple of years ago, it acknowledged it wouldn’t likely meet that goal.

Fisher said Novelis doesn’t currently have any recycled-content targets.

“It was always an aspirational target,” he said. “We needed investment and we would still need investment to get to 80 percent, but even more than the investment, we also have to understand the properties of all the products that we sell and be able to absorb the scrap too. So it’s a combination of both of those elements that come together and drive our decisions.”

Novelis has recycling operations at 11 plants around the world, including three in the U.S. that mostly recycle UBCs and automotive scrap.

Overall, the 2017 fiscal year brought record profits for Novelis, according to a press release. It is seeing growing demand for aluminum for cars and trucks. Shipments for the automotive sector increased by 17 percent year over year.

During the 2017 fiscal year, 60 percent of Novelis’ aluminum went into cans, 18 percent into autos and 22 percent into specialty products. The year before, the mix was 64 percent for cans, 15 percent for vehicles and 21 percent for specialty products.

 

Tags: Beverage ContainersManufacturersPackaging Design
TweetShare
Jared Paben

Jared Paben

Related Posts

Ball Corp. US recycled aluminum content drops

byAntoinette Smith
March 26, 2026

The aluminum sheet manufacturer and recycler reported a higher percentage of recycled material in its beverage containers in 2025 for...

RecycleDat! collects nearly 197,000 cans at Mardi Gras

RecycleDat! collects nearly 197,000 cans at Mardi Gras

byScott Snowden
March 9, 2026

The coalition diverted more than 61,000 pounds of material in New Orleans, including nearly 197,000 aluminum beverage cans.

Study links tagging tactics to lower contamination rates

Arizona, Reynolds reach settlement on Hefty bag lawsuit

byNora Goldstein
February 23, 2026

Arizona reached a settlement with Reynolds Consumer Products requiring the company to overhaul packaging nationwide.

Deposit schemes garner support, despite ‘awareness gap’

Deposit schemes garner support, despite ‘awareness gap’

byAntoinette Smith
December 18, 2025

A new study commissioned by a global aluminum recycling initiative indicates that DRS programs can help bridge an "awareness gap"...

Earnings results point to active IT hardware lifecycles

Earnings results point to active IT hardware lifecycles

byDavid Daoud
November 6, 2025

Earnings season is in full swing and the latest results from Microsoft, Apple and Amazon show that the global technology...

LG collection volume increased notably in 2024

LG collection volume increased notably in 2024

byAntoinette Smith
July 17, 2025

South Korea-based heavyweight LG Electronics saw mixed results in its 2024 sustainability report, but continued to make progress toward 2030...

Load More
Next Post

CalRecycle proposes enforcement actions against carpet makers

More Posts

New version of California EPR regulations released

CalRecycle approves SB 54 regulations

May 2, 2026

What Netflix’s ‘Plastic Detox’ gets wrong – and right

April 23, 2026
Plastic Ingenuity to use PureCycle PP for coffee lids

Plastic Ingenuity to use PureCycle PP for coffee lids

April 30, 2026
Intel sign on company building with blue sky and trees.

Intel boosts margins by selling what it used to scrap

April 29, 2026
EPR fees are a market signal. Here’s what they’re telling you.

Oregon DEQ flags 250 producers for RMA noncompliance

April 21, 2026
Unlocking the power of source reduction in US EPR

Unlocking the power of source reduction in US EPR

May 1, 2026
Our top stories from April 2022

Peters-Michaud named CEO, Houghton chair of Sage Sustainable Electronics

April 28, 2026
Float-sink technology at the Quantum Lifecycle Partners facility in Toronto, Canada enables the processing of e-plastics.

E-plastics recovery line opens in Canada

April 28, 2026
Birch Plastics gets FDA green-light for post-industrial PP

LyondellBasell upgrade to PreZero assets on hold

April 23, 2026
Intel sign outside of company building.

What Intel’s blockbuster quarter means for ITAD

April 27, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.