Call2Recycle is now The Battery Network, adopting a new name and visual identity that the organization said reflects an expanded role across the battery lifecycle as demand grows for batteries and critical minerals in the US.
The nonprofit, founded in 1994 and long known for coordinating consumer battery drop-off programs, said the rebrand signals its evolution from a collection program into a nationwide system supporting safe recycling, efficient logistics and recovery of critical materials.
“For decades, we’ve made safe, responsible battery recycling simple for everyone,” said CEO Leo Raudys in a statement, adding that the organization’s role now extends beyond collection into broader infrastructure for a circular energy future.
According to the company, it collects and recycles millions of pounds of batteries each year through more than 20,000 collection sites across the US, including locations at major retailers such as Best Buy, Home Depot and Lowe’s. It says 80% of Americans live within 15 miles of a battery drop-off location in its network, which it described as making responsible recycling easier and more accessible.
The Battery Network also described itself as a compliance and logistics partner for manufacturers and retailers that are navigating what it called an increasingly complex regulatory landscape, with battery recycling legislation accelerating state by state.
Its infrastructure and expertise help partners meet extended producer responsibility requirements, the organization said, while supporting safe handling, transport and recovery of valuable materials such as lithium, cobalt and nickel.
“By keeping critical materials in circulation, we’re reducing fire risks, strengthening America’s energy independence and protecting people and the planet,” Raudys said.
It will continue expanding programs tied to newer battery categories and use cases, including e-bike and e-mobility battery collection as well as emerging electric vehicle battery solutions. The company also said it plans to expand educational initiatives meant to promote safer storage and handling, framing that work as part of broader efforts to reduce risks in waste systems while keeping materials in circulation.
The rebrand was developed in partnership with the design firm Pentagram, and includes a new name, logo and visual identity meant to reflect the organization’s role as a connector across the battery ecosystem.
The refreshed branding will roll out across digital and physical touchpoints in the coming months, while the organization continues its core work connecting consumers, businesses, manufacturers and municipalities through collection, logistics, education and compliance support.
“Every battery recycled represents one less fire risk in our waste systems and one more step toward a circular energy future,” Raudys said.
