As brands approach 2025 deadlines for their voluntary sustainability goals, some are altering or pushing back timelines, and some are poised to achieve what they set out to. The Resource Recycling editorial team is keeping track of brands’ progress, and below you’ll find a collection of that reporting.
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August 7 2024
By Colin Staub
Brand owner Mars says the design and infrastructure changes that are needed to meet its recycling goals are “taking longer than we anticipated” – and that it will miss certain goals it set for 2025.
July 24, 2024
By Colin Staub
In recent weeks and months, disclosures by consumer goods giant PepsiCo and resin producer Shell have indicated the companies will either miss targets or adjust timelines to meet plastics recycling-related goals. Meanwhile, Nestle has received media scrutiny for changing how it describes its goals, even as it continues to make progress toward those targets.
July 17, 2024
By Antoinette Smith
In its 2023 sustainability report, global retail powerhouse Amazon highlighted its efforts to reduce packaging materials and to make its packaging suitable for curbside collection but provided few details on PCR usage.
June 26, 2024
By Antoinette Smith
North American beverage company Keurig Dr Pepper has seen progress toward most of its 2025 plastic-use targets, according to its 2023 Corporate Responsibility Report.
June 20, 2024
By Marissa Heffernan
Most companies are likely to miss their recyclability goals and are using more plastic than before despite reduction goals, but there has been a shift to supporting extended producer responsibility policies, according to a recently released report card from the environmental activist group As You Sow.
June 12, 2024
By Colin Staub
The U.S. Plastics Pact this week unveiled the goals its signatories will strive for during the next five years. Most of the goals build on the efforts over the past five years, and the group’s target date to hit 30% average recycled content has been extended from 2025 to 2030.
June 5, 2024
By Colin Staub
French manufacturer Bic used 62% recycled content in its plastic packaging last year, moving it closer to a 2025 goal. But the company has a ways to go to meet its goal for recycled content in its actual products, which include lighters, pens, razors and other consumer goods.
May 20, 2024
By Marissa Heffernan
As the 2025 sustainability deadlines set by many brands get closer, another global heavyweight has announced that it will likely miss some of its target goals.
May 7, 2024
By Colin Staub
Unilever recently acknowledged it will miss its 2025 target date for key plastics recycling goals and revised its pledge to reflect that reality – but the company’s head of packaging also said the failure contributed to its support for stronger regulations like extended producer responsibility.
January 9, 2024
By Colin Staub
Some of the largest brand owners, resin producers and other packaging stakeholders in Canada reported their progress on voluntary goals made through the Canada Plastics Pact this week.
January 3, 2024
By Colin Staub
Some of the largest brand owners slightly increased the amount of recycled plastic they used globally in 2022. And in the U.S., end market demand for RPET grew notably last year, even as bottle collection slipped.
October 31, 2023
By Marissa Heffernan
The fifth report from the Ellen MacArthur Foundation found that a few big-name brands’ increased use of virgin plastic has been offsetting the overall reduction achieved by the rest of the reporting companies.
October 17, 2023
By Marissa Heffernan
About 87% of Kraft Heinz’s packaging was recyclable, reusable or compostable in 2022, according to the company’s latest sustainability report.
August 1, 2023
By Marissa Heffernan
If Kraft Heinz achieves a recently announced goal, containers for staple summer condiments such as Heinz ketchup will contain significantly less virgin plastic by 2030.
June 27, 2023
By Marissa Heffernan
Keurig Dr Pepper used 11% less virgin plastic in 2022 and achieved 18% recycled content in plastic beverage bottles, the company announced in its 2022 corporate responsibility report.
May 2, 2023
By Marissa Heffernan
Several large brands have recently upped their use of recycled plastics and updated their goals accordingly.
January 3, 2023
By Marissa Heffernan
In 2021, major brands increased their use of PCR and cut back on “problematic plastics,” but the amount of plastic they put on the market grew by over 5%, according to the World Wildlife Fund.
