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Author Archives: Toni Sottak

In My Opinion: Share your firm’s story effectively

Published: October 16, 2023
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Public relations veteran Toni Sottak says growing your company’s presence is all about telling your story. | FrankHH/Shutterstock

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs (1994) Continue Reading

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In My Opinion: How batteries can come back to life

Published: September 25, 2023
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AI-powered battery removal systems have the potential to prevent facility fires from starting in the first place, argues Raghav Mecheri of BinIt. | Skimin0k/Shutterstock

As record-high numbers of batteries enter the solid waste stream, they have increasingly become associated with facility fires, safety issues and danger to workers. Continue Reading

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For facility operators, insurance is now ‘a wild ride’

Published: August 14, 2023
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An April 2021 battery-sparked fire at a MRF in Tulsa, Okla. resulted in a $10 million loss and ended the city’s recycling program for a time. | Tulsa Fire Department

Recycling companies say property insurance has become significantly more expensive and difficult to find as providers shy away from fire risk and other complications. Continue Reading

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