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Home Plastics

Hemp-fiber additive company nets investment

Marissa HeffernanbyMarissa Heffernan
May 15, 2024
in Plastics
Eastman, St. Joseph Plastics and others receive FDA letters
Heartland developed hemp-based materials that can be used as additives in plastic compounds. | StanislauV/Shutterstock

A Detroit-based startup that uses natural fiber as plastic additives has secured an investment from a German business incubator. 

Chemovator, the business incubator and early-stage investor of BASF, recently invested in Heartland, which has developed hemp-based materials that can be used as additives in plastic compounds, replacing some chemical additives. 

“Heartland’s dedication to developing natural fiber additives aligns perfectly with our purpose of shaping the future of the chemical industry,” Gati Kalim, head of portfolio management at Chemovator, said in a press release. Heartland is Chemovator’s first North American investment. 

A Heartland spokesperson said the material recycles like typical additives and how it works in traditional recycling streams is more dependent on the polymer it’s blended with.

Typically, Heartland blends the fiber additives with olefins, and “we are careful to blend at rates that will keep the specific gravity of the compounded material below 1.0, so a standard float tank can be used,” the spokesperson said in an email to Plastics Recycling Update. 

The fibers are also micronized, so they are small enough to be completely encapsulated by the resin. That way, the polymer retains its strength, impact and moisture uptake specifications.

The company noted that in terms of plastic packaging, its fibers are most commonly used in HDPE-based reusable containers, pallets and trays. 

Tags: HDPETechnology
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Marissa Heffernan

Marissa Heffernan

Marissa Heffernan worked at Resource Recycling from January 2022 through June 2025, first as staff reporter and then as associate editor. Marissa Heffernan started working for Resource Recycling in January 2022 after spending several years as a reporter at a daily newspaper in Southwest Washington. After developing a special focus on recycling policy, they were also the editor of the monthly newsletter Policy Now.

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