Global brand owner Colgate-Palmolive announced the relaunch of one of its flagship products in a post-consumer resin (PCR) bottle, noting the change will lead to the recycling of an additional 5,200 tons of PET a year in North America.
The 100% PCR applies to U.S. bottles that are 46 ounces and smaller and Canadian bottles that are 20 ounces.
Globally in 2019, Colgate-Palmolive produced 275,440 metric tons of plastic packaging, of which 7% was PCR, according to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment Progress report. The company’s goal is to hit 25% by 2025.
The Palmolive Ultra label advertises the use of recycled content, and the bottles also include the How2Recycle label instructing consumers to recycle the containers.
The company has already released a 100% post-consumer PET Palmolive brand bottle in Europe. Other brands owned by the company have shifted to using recycled content throughout Latin America.
In the U.S., Tom’s of Maine (also owned by Colgate-Palmolive) packages 16-ounce mouthwash bottles with 100% PCR.
