Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from March 2023

    Iron Mountain’s data center report: Strong on power, quiet on hardware

    Certification Scorecard — Week of July 20, 2026

    Amazon plastic use flat despite shift to paper

    Amazon plastic use flat despite shift to paper

    Rare earth processor lands $5.1M in Defense funds

    ERI, Cyclic Materials team up on e-scrap

    Cascade Asset Management sees higher sales volumes

    Sorted: Restoring mineral supplies, one junk drawer at a time

    Passing the baton: Sims shakeup marks new ITAD generation

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from March 2023

    Iron Mountain’s data center report: Strong on power, quiet on hardware

    Certification Scorecard — Week of July 20, 2026

    Amazon plastic use flat despite shift to paper

    Amazon plastic use flat despite shift to paper

    Rare earth processor lands $5.1M in Defense funds

    ERI, Cyclic Materials team up on e-scrap

    Cascade Asset Management sees higher sales volumes

    Sorted: Restoring mineral supplies, one junk drawer at a time

    Passing the baton: Sims shakeup marks new ITAD generation

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Recycling

How to draw brand owners to recycled plastic

byJared Paben
December 5, 2017
in Recycling

A study commissioned by Closed Loop Partners identifies strategies to enhance the PET bottle recycling system, allowing recycled PET to better compete with virgin plastic.

The report, “Cleaning the rPET Stream: How we scale post-consumer recycled PET in the U.S.,” was prepared by consulting and research firm Resource Recycling Systems (RRS) with input from the Association of Plastic Recyclers (APR) and the National Association for PET Container Resources (NAPCOR).

“The study identifies a set of levers that can be pulled to clear the way for brand owners to make the additional investment in the use of RPET [recycled PET],” Nelson Switzer, chief sustainability officer for Nestlé Waters North America, stated in a press release. Nestlé Waters North America is an investor in Closed Loop Fund and a member of APR. “If the right combination of these levers can be pulled, costs for rPET will decline and use will increase – a win-win for the environment and the economy.”

The report looked at several interventions that can improve PET recycling:

  • Improving sorting and quality control at materials recovery facilities (MRFs), including installing optical sorters and robotics equipment and implementing best management practices.
  • Installing equipment to bypass the pellet stage of processing, allowing plastic flakes to be directly blended with virgin resin or molded into bottle preforms (traditionally, recovered PET bottles are turned into flakes before they’re melted and turned into pellets, which are used to mold final products).
  • Having brands commit to using packaging that meets APR Design Guidelines. The guidelines are meant to ensure packaging can be recycled through existing recycling infrastructure.
  • Having brands enter into long-term recycled PET purchase agreements.
  • Using chemical recycling technologies to break down PET into its chemical building blocks, which can be sold to virgin plastics producers to make new PET.
  • Developing markets for non-PET materials, which would give MRFs incentive to keep those other marketable materials out of PET bales.

The study estimates the suite of interventions would benefit MRFs by improving yields, reducing costs and increasing revenue opportunities.

For plastics reclaimers, the improvements would boost yields, lower costs and reduce exposure to price volatility and commodity risks. For brand owners, they would increase the volume of higher-quality recycled PET at a lower cost, provide more flexibility in end uses for the recycled plastic and reduce volatility in price.

If implemented at scale, the improvements could mean an additional 370 million pounds of PET bottles are recycled each year. If that were the case, the national PET bottle recycling rate would jump from its current level of 28 percent to 34 percent.

Tags: Brand OwnersIndustry GroupsMarketsPlastics
TweetShare
Jared Paben

Jared Paben

Related Posts

Waste Connections company truck on an urban street.

Waste Connections sees Q2 lift on recycled commodity values

byStefanie Valentic
July 24, 2026

Waste Connections topped second-quarter expectations and raised its full-year outlook, citing a second straight quarter of rising recycled commodity values.

May pricing bullish for most bales

Nth Cycle joins SPAC to IPO in US critical minerals push

byStefanie Valentic
July 22, 2026

Nth Cycle is merging with a SPAC to go public, joining a growing wave of critical minerals companies racing to...

Amazon plastic use flat despite shift to paper

Amazon plastic use flat despite shift to paper

byAntoinette Smith
July 22, 2026

In its latest sustainability report, the e-commerce giant noted a decrease of less than 1% for volumes of single-use plastic...

RecyClass hits 500 EU recyclability evals

RecyClass hits 500 EU recyclability evals

byAntoinette Smith
July 21, 2026

The most recent evaluations include Avery Dennison's RFID tag for PET bottles, ahead of the first PPWR enforcement in mid-August.

Surveys examine gaps in consumer recycling education

Interest up, volume down for battery recycling

byPaul Lane
July 21, 2026

Online engagement spurred a spike in battery collection sites, according to The Battery Network, although total participation fell slightly on...

Former president of CRT processor sentenced to prison

Groups say injunction doesn’t settle labeling issues

byStefanie Valentic
July 17, 2026

Californians Against Waste and the National Stewardship Action Council say a federal injunction blocking SB 343 pauses enforcement but still...

Load More
Next Post

Value of recovered packaging flat to down

More Posts

CarbonLite to open $60 million Pennsylvania plant

Federal judge blocks CA ‘Truth in Recycling’ (SB 343) law

July 15, 2026
Industry announcements for January 2026

Industry announcements for July 2026

July 1, 2026
Greg Saxon to lead The Recycling Partnership

Greg Saxon to lead The Recycling Partnership

July 15, 2026
Shredded rubber from Pacific Palisades running track by Ecore

Wildfire-damaged track finds second life ahead of 2028 LA Olympics

July 20, 2026
Former president of CRT processor sentenced to prison

Groups say injunction doesn’t settle labeling issues

July 17, 2026
Amazon plastic use flat despite shift to paper

Amazon plastic use flat despite shift to paper

July 22, 2026

US recycling rates rise despite drop in bottles

July 16, 2026

MTA loses track of recycling, costing NYC Transit $800,000

July 23, 2026
Cascade Asset Management sees higher sales volumes

Sorted: Restoring mineral supplies, one junk drawer at a time

July 20, 2026
May pricing bullish for most bales

Nth Cycle joins SPAC to IPO in US critical minerals push

July 22, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.