Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification Scorecard – Week of March 16, 2026

    Groups identify recovered plastics users in the Northeast

    Bale pricing for recycled plastics diverges

    Why global ITAD is stranded in the Gulf

    Why global ITAD is stranded in the Gulf

    Certification scorecard for the week of March 9, 2026

    Diversion Dynamics: Secondhand exports slow down fast fashion

    Certification scorecard for the week of March 2, 2026

    Industry announcements for January 2026

    Industry Announcements for March 2026

    HP receives ocean plastics certification

    HP Inc. earnings point to memory inflation challenge

    Certification scorecard for the week of Feb. 23, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification Scorecard – Week of March 16, 2026

    Groups identify recovered plastics users in the Northeast

    Bale pricing for recycled plastics diverges

    Why global ITAD is stranded in the Gulf

    Why global ITAD is stranded in the Gulf

    Certification scorecard for the week of March 9, 2026

    Diversion Dynamics: Secondhand exports slow down fast fashion

    Certification scorecard for the week of March 2, 2026

    Industry announcements for January 2026

    Industry Announcements for March 2026

    HP receives ocean plastics certification

    HP Inc. earnings point to memory inflation challenge

    Certification scorecard for the week of Feb. 23, 2026

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

More brand owners make recycling pledges

Colin StaubbyColin Staub
January 31, 2018
in Plastics
Credit: Nguyen/Shutterstock

Five consumer-products companies recently made public commitments to produce recyclable packaging or increase their recycled content by 2025.

The Ellen MacArthur Foundation announced the new corporate vows during the World Economic Forum this month. The organization noted there are now 11 companies that have made these commitments in recent months – six brand owners in October announced their plan to meet similar goals.

The five new companies and their pledges are as follows:

  • Amcor: The company will “develop all its packaging to be recyclable or reusable by 2025, significantly increasing its use of recycled material, and helping drive consistently greater recycling of packaging around the world.”
  • Danone: Its evian water bottles will be made from 100 percent recycled plastic by 2025.
  • Ecover: It will use 100 percent recycled plastic in all its bottles by 2020, begin using recycled content in caps in 2018, and test biodegradable materials that are still recyclable by 2020. The company said it would launch a recyclable dish soap bottle made from 100 percent recycled content this month.
  • L’Oréal: It pledged to make all of its plastic packaging “rechargeable, refillable, recyclable or compostable” by 2025.
  • Walmart: It vowed that 100 percent of packaging for its “Private Brand” products would be recyclable by 2025.

The companies joined Coca-Cola, Mars, M&S, PepsiCo, Unilever and Werner & Mertz in making similar pledges.
SDS Logistics

Tags: Brand Owners
TweetShare
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

PP cups now ‘widely recyclable’ with increased acceptance

byAntoinette Smith
February 3, 2026

With more than 60% of US households having access to curbside recycling collection for PP to-go drink cups, the How2Recycle...

US Plastics Pact releases progress report

byAntoinette Smith
January 13, 2026

The group reported progress on five-year goals by signatories representing the entire plastics value chain, but pointed out systemic challenges...

Ellen MacArthur Foundation sets 2030 plastics agenda

Ellen MacArthur Foundation sets 2030 plastics agenda

byKeith Loria
November 4, 2025

Despite noting positive action, the foundation warns that the pace of change still falls far short of what’s needed, with...

Retailers launch CA campaign to ditch single-use bags

Retailers launch CA campaign to ditch single-use bags

byScott Snowden
July 30, 2025

A coalition of major retailers and local stores has launched a campaign across more than 1,000 Southern California locations this...

US recycles 13.3% of packaging, Plastic Pact estimates

New report explores the future of CPG packaging goals

byAntoinette Smith
July 23, 2025

A new report from RaboResearch explores the factors behind brand owners' retreat from 2025 packaging recycled content goals – and...

Unifi pushes for textile recycling progress

Unifi pushes for textile recycling progress

byAntoinette Smith
July 16, 2025

An executive from U.S. textile manufacturer Unifi explored the challenges facing textile recycling and gave a glimpse of what to...

Load More
Next Post
E-plastics market shift spawns domestic processing plant

E-plastics market shift spawns domestic processing plant

More Posts

Chinese processing group details goals for US visit

AMP lays out vision of next-generation, AI-driven MRFs

July 24, 2024
Groups identify recovered plastics users in the Northeast

Bale pricing for recycled plastics diverges

March 17, 2026
War-driven fuel costs compound recycling woes

War-driven fuel costs compound recycling woes

March 16, 2026
ERI sues Revivn alleging raid on staff and trade secrets

ERI sues Revivn alleging raid on staff and trade secrets

March 10, 2026
ExxonMobil files suit against California AG for defamation

Legal issues continue for canceled Pennsylvania project 

March 13, 2026
Celebrate Global Recycling Day 2026

Celebrate Global Recycling Day 2026

March 18, 2026
Oregon DEQ issues $3.1 million fine to Republic Services subsidiary

Oregon DEQ issues $3.1 million fine to Republic Services subsidiary

March 12, 2026
Oregon state capitol building with state flag and blue sky.

Oregon opens comment on updated REM plan

March 16, 2026
Apple accused of hampering battery replacement

Apple’s MacBook Neo: iFixit’s best MacBook score in 14 years, but the residual value ceiling is real

March 17, 2026
E-scrap export pause urged to keep rare earth scrap in US

E-scrap export pause urged to keep rare earth scrap in US

March 11, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.