Advertisement Header Ad
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

    News from Northeast Recycling Council, Sortera Technologies and more

    News from MKV Polymers, Metallium Ltd. and more

    Certification Scorecard for November 19, 2025

    News from American Beverage, Inteplast Group and more

    News from Action Carting Environmental Services, International Paper and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

    News from Northeast Recycling Council, Sortera Technologies and more

    News from MKV Polymers, Metallium Ltd. and more

    Certification Scorecard for November 19, 2025

    News from American Beverage, Inteplast Group and more

    News from Action Carting Environmental Services, International Paper and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Recycling

Panelists: AI has a bigger role to play in recycling

Marissa HeffernanbyMarissa Heffernan
April 9, 2024
in Recycling
Share on XLinkedin

Artificial intelligence is a key element of increasing plastic recycling, panelists at the 2024 Plastics Recycling Conference in Grapevine, Texas, said last month.

It will also be vital in meeting new legal requirements, the industry experts added, though there’s certainly still questions left to answer. 

The discussion was part of the session “AI and Plastics Recycling: What’s Coming Next,” which featured Rey Banatao, director and project lead at Google X, Jiri Foukner, global business development manager of plastics recycling at Siemens, Matanya Horowitz, founder and CEO of AMP, and Rebecca Hu, founder and CEO of Glacier. It was moderated by Jon Powell, founder of Apex Catalytic and formerly of Closed Loop Partners. 

Banatao explained that Google X is an early stage incubator arm of Alphabet, Google’s parent company, that’s “interested in figuring out how to leverage the best of AI technologies and platforms that we’ve developed.”

That includes using AI for object or image recognition to solve coming material challenges. Banatao said Google X is particularly interested in chemical recycling and how AI can interact with it. For example, it’s working on an AI model that could predict what effect the material it encountered would have on pyrolysis oil.

“We’re trying to look at how can we create tools and platforms that help derisk the techno economics of that and make that happen at a faster pace?” Banatao said. “Those two buckets, waste and feedstock, how that feeds into recycling and then the relationship between that and then the recycling process itself? How do we speed that up?” 

Foukner said Siemens is in the middle of developing generative AI for industrial use, to allow it to self-program and speed up repairs.

At AMP, Horowitz said the goal is to use AI “to try to solve some of the main challenges of the recycling business.” 

“What we’re best known for are robots that go into existing recycling facilities and help automate the sorting process,” he said. “We have hundreds of those robots deployed all around the world, but over the last several years, we’ve really had to focus on how can we use artificial intelligence to change greenfield recycling facility designs?”

AMP is working on several such projects now, he added, using AI to “tackle some of the central problems of the industry: Improve the fundamental economics of the sorting process, handle dirtier materials, sort materials out at higher purities.” 

Hu said Glacier, similar to AMP, started out focused on purpose-built robotics enabled by AI to improve recovery rates in recycling facilities, but is now thinking about how AI, data and partnerships could improve the whole value chain.

“The ability to drive outcomes within the four walls of a recycling facility are certainly significant and there’s a lot of low hanging fruit there,” she said. “But to really think about pushing circularity in totality, you really have to involve all of these other stakeholders as well.” 

Nuance is key in data reporting

There are plenty of challenges to face in reaching those goals. Hu noted that from a data enablement perspective, “we’re trying to do something pretty incredible, which is to basically taxonomize the entire landscape of stuff.”

“So the question becomes what is the right taxonomy to support?” she asked. 

Extended producer responsibility legislation and other laws are helping to define that, she said, but it’s hard to know if AI capabilities should be built toward returning information on increasingly niche types of materials, or another way of identification, such as brand. 

“I think there’s use cases for each layer of information, but the ultimate goal is really to be able to generate as much rich information about any given item coming through the recycling or the waste stream as possible,” she said.  

That leads to another challenge, Hu added: There’s a growing ability to produce “massive mountains of data,” but she said a data overload isn’t helpful, and can also lack necessary context. 

“That doesn’t create any action. In fact, it creates a lot of indecision and paralysis,” she said, making the challenge to understand “not only how do we extract all of that rich data, but how do we actually deliver it to the relevant stakeholders in a way that they can parse it and act quickly on that information?”

Data privacy is another concern, Matanya said. The way AMP has addressed the problem is holding the data under non-disclosure agreements that allows AMP to use the data to further train its AI models, but restricts the company from releasing the data in any way that’s individualized. The agreements also allow MRFs to use the information as they need. 

“We’re pretty explicit about it because we think it’s an important question,” he said, especially as data on capture rates and contamination could also be useful to municipalities, brands and lawmakers. 

Making sure there’s access to AI at different price points is also important, Hu added. 

“We really want to make it possible for literally every MRF across the country, even the ones that are in more rural communities processing fewer tons, to be able to reap the economic benefits of technology like this by putting it at the right price point with interesting pricing models,” she said. 

Moving into the future

Looking ahead, Hu said there’s a lot of customer demand for container line picking and film and flexible picking, as well as for bringing all parts of the packaging value chain together to design for recyclability. 

“As we broaden our aperture to think not only about MRFs, we see a lot of value in certainly going downstream,” she said. “So we’re starting to work with these reclaimers that are accepting that material and thinking about how to clean it up better or improve their own yield.” 

Matanya said AMP is also looking at positive sorting of containers, quality control of containers and quality control of fiber residue lines. Presort is also on the agenda, he said, though “that ends up being pretty hairy.” 

Banatao said Google X is working on partnerships with machine companies, feedstock optimization for specific pyrolysis applications and how flexibles could be optimized for mechanical or chemical recycling. 

“What I’m excited about for this year is expanding our platform into other categories, obviously beyond just chemical recycling,” he said. “We’re already starting some work on mechanical recycling. I’m really interested in textile waste and the opportunities there.” 

Tags: DataMRFs
Marissa Heffernan

Marissa Heffernan

Marissa Heffernan worked at Resource Recycling from January 2022 through June 2025, first as staff reporter and then as associate editor. Marissa Heffernan started working for Resource Recycling in January 2022 after spending several years as a reporter at a daily newspaper in Southwest Washington. After developing a special focus on recycling policy, they were also the editor of the monthly newsletter Policy Now.

Related Posts

CurbWaste targets growth amid multi-million funding round

CurbWaste targets growth amid multi-million funding round

byPaul Lane
November 3, 2025

An eight-figure investment will help a New York City waste management software company take the next steps toward its founder’s...

Softness in bale pricing adds to hauler headwinds

Softness in bale pricing adds to hauler headwinds

byStefanie Valentic
November 19, 2025

The nation's largest waste haulers delivered strong third-quarter earnings and expanded EBITDA margins despite lower recycled commodity values.

EU to drive global demand for recycled plastics

EU to drive global demand for recycled plastics

byAntoinette Smith
November 5, 2025

A new study from commodity intelligence firm ICIS and a Chinese industry association explores the impacts of European regulations on...

Weak bale pricing compounds hauler headwinds

Weak bale pricing compounds hauler headwinds

byStefanie Valentic
November 18, 2025

The nation's largest waste haulers delivered strong third-quarter earnings and expanded EBITDA margins despite lower recycled commodity values.

In My Opinion: Circular economy metrics that matter most

byDavid Rachelson
September 5, 2018

A leader at Rubicon Global says different data points may measure recycling success in totally different ways but can complement...

Research provides higher U.S. disposal estimates

byJared Paben
September 18, 2018

Yale University researchers estimate 230 million metric tons of MSW were landfilled in the U.S. in 2015, nearly twice the...

Load More
Next Post

Circular Action Alliance submits EPR plan in Oregon

More Posts

Redwood secures $350 million to expand recycling, storage

Redwood secures $350 million to expand recycling, storage

November 6, 2025
CMR, Paladin form REcapture to expand rare earth recovery

CMR, Paladin form REcapture to expand rare earth recovery

November 6, 2025
Earnings results point to active IT hardware lifecycles

Earnings results point to active IT hardware lifecycles

November 6, 2025
Texas students turn old tech and e-scrap into art 

Texas students turn old tech and e-scrap into art 

November 6, 2025
Analysis: Q3 earnings confirm new industry priorities

Analysis: Q3 earnings confirm new industry priorities

November 13, 2025
Iron Mountain raises ITAD guidance on strong growth

Iron Mountain raises ITAD guidance on strong growth

November 13, 2025
ERCC outlines shift toward convenience benchmarks

ERCC outlines shift toward convenience benchmarks

November 13, 2025
Analysis: EU softens ESG rules as compliance pressure builds for US

Analysis: EU softens ESG rules as compliance pressure builds for US

November 20, 2025
Sector holds wide gaps in environmental standards

Sector holds wide gaps in environmental standards

November 20, 2025
From crawl to run: a clear roadmap for ITAD ESG

From crawl to run: a clear roadmap for ITAD ESG

November 20, 2025
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.