Five brands recently made public commitments to produce recyclable packaging or increase their recycled content by 2025.
The Ellen MacArthur Foundation announced the new corporate vows during the World Economic Forum this month. The organization noted there are now 11 companies that have made these commitments in recent months – six brand owners in October announced their plan to meet similar goals.
The five new companies and their pledges are as follows:
- Amcor: The company will “develop all its packaging to be recyclable or reusable by 2025, significantly increasing its use of recycled material, and helping drive consistently greater recycling of packaging around the world.”
- Danone: Its evian water bottles will be made from 100 percent recycled plastic by 2025.
- Ecover: It will use 100 percent recycled plastic in all its bottles by 2020, begin using recycled content in caps in 2018, and test biodegradable materials that are still recyclable by 2020. The company said it would launch a recyclable dish soap bottle made from 100 percent recycled content this month.
- L’Oréal: It pledged to make all of its plastic packaging “rechargeable, refillable, recyclable or compostable” by 2025.
- Walmart: It vowed that 100 percent of packaging for its “Private Brand” products would be recyclable by 2025.
The companies joined Coca-Cola, Mars, M&S, PepsiCo, Unilever and Werner & Mertz in making similar pledges.
More stories about brand owners
- Amazon settles ‘biodegradable’ claims case
- PepsiCo pledges $10 million to support recycling
- Commercialization conundrum