Keep America Beautiful expects the new PET-focused ad to have a reach of 200 million impressions. | Kwangmoozaa/Shutterstock
Keep America Beautiful has launched a public service announcement encouraging consumers to recycle PET bottles.
The national nonprofit group released the PSA titled “Recycle Like Everyone Is Watching” on Tuesday. GREY Advertising produced the video pro-bono, according to a press release.
“Created in collaboration with leading national bottled beverage companies BlueTriton Brands, American Beverage and other organizations, this is the first PSA dedicated solely to recycling PET plastic water bottles,” the release states.
KAB says the ad is expected to have a reach of 200 million impressions.
A version of this story appeared in Resource Recycling on June 15.
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