Procter & Gamble noted that it now has 12 packages and technologies certified for recyclability by RecyClass. | Jonathan Weiss/Shutterstock
RecyClass has now certified the recyclability of a dozen packaging innovations from Procter & Gamble.
A European platform supported by industry group Plastics Recyclers Europe (PRE), RecyClass reviewed results of independent testing to verify that packaging is recyclable through current recycling processes. The Brussels-based effort is akin to the Association of Plastic Recyclers’ (APR) design guide and recognition program.
In a recent press release, Procter & Gamble (P&G) noted that it now has 12 packages and technologies certified for recyclability by RecyClass. According to the RecyClass website, in terms of packages, P&G has received certifications for two HDPE tubes, one HDPE bottle and one flexible PE package. For technologies, P&G has received certifications related to three HDPE tubes, two HDPE bottles and one PE flexible package.
A spokesperson for P&G said two more recent certifications are expected to be uploaded to the RecyClass website soon. They are product and technology certifications for recyclable bags.
The spokesperson said P&G became the first fast-moving consumer goods company to join RecyClass when it joined in 2019.
In the release, P&G also touched on other recycling-related initiatives, including Project HolyGrail, which is expanding the use of digital watermarks to assist in sorting scrap plastics.
P&G also noted that it now uses over 10,000 metric tons of recycled plastics each year in packaging for Fairy, Mr Proper, Swiffer and Lenor brand products.
Additionally, P&G announced that it is expanding its participation in the LOOP program, which replaces single-use plastic packages with durable reusable packaging.
More stories about brand owners
- Ellen MacArthur report: Less plastic used last year
- Packaging suppliers convene to talk PCR, recyclability
- NY court sides with PepsiCo, dismisses plastics lawsuit
