From campus recycling crusader to Cascade president, Neil Peters-Michaud has shaped ITAD for 25 years, with Radiohead, Rivian road trips and axe throwing on the side. | Photo courtesy of Neil Peters-Michaud/Cascade Asset Management
Raised in Silicon Valley, Neil Peters-Michaud has built a career at the intersection of environmental advocacy, public policy and electronics reuse. He carried an early conservation ethic into his studies and campus projects at the University of Wisconsin-Madison, where he pushed practical waste-reduction efforts that paired savings with sustainability.
TerraCycle uses its colossal collection capabilities to funnel hard-to-recycle materials to recycling facilities, but the company hasn’t focused strongly on the e-scrap stream. That may change in coming years.