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Home E-Scrap

How HP’s strategy shift affects ITAD

byDavid Daoud
September 1, 2026
in Analysis, E-Scrap
HP receives ocean plastics certification

Sundry / Shutterstock

HP’s fiscal third-quarter earnings point to a market that is shrinking in unit volume even as it grows in dollar value, a split that could affect how disposition vendors should plan intake. 

HP CFO Karen Parkhill told analysts that roughly 70% of the Windows 11 refresh cycle is complete. That cycle has driven a large share of enterprise displacement volume flowing into ITAD channels since 2024. Small and medium businesses are still catching up. Large enterprise fleets, though, have mostly turned over.  

HP also said it expects PC unit shipments to decline in the high teens year-over-year for the second half of the calendar year, even as revenue keeps climbing. Fewer units are shipping. Each one costs more and holds more resale value. For processors that size their labor and logistics around unit counts, this is the number to watch heading into 2027. 

AI PCs change the intake profile

AI-capable PCs made up 46% of HP’s Personal Systems shipments in the quarter, in line with the company’s 40–50% target for fiscal 2026. Executives said that mix should reach 60–70% in fiscal 2027 and top 70% by fiscal 2028. Devices carrying neural processing units, higher memory configurations, and workstation-class components will start reaching end-of-life in volume within the next two to three years. 

This outlook is expected to impact the data destruction and component recovery sectors. NPU-equipped devices carry different memory architectures than the fleets ITAD vendors have processed for the past decades. Sanitization protocols built around standard laptop and desktop configurations may need revision before this wave arrives at receiving docks.

Premium mix lifts resale value

HP Interim CEO Bruce Broussard said the company gained share in premium PC categories and reclaimed share leadership in the Americas, a claim that could not be independently confirmed by Resource Recycling. Commercial revenue made up more than 70% of Personal Systems sales in the quarter, up from prior periods. Combined with rising commodity costs — HP flagged continued memory and storage inflation into fiscal 2027, albeit at a slower pace than this year — the gap between new-device pricing and refurbished-device pricing is widening. 

That gap tends to favor resale margins for ITAD firms holding functional, higher-spec inventory. It also raises the stakes on grading accuracy. A workstation or premium ultrabook misclassified during triage now carries more lost value than it would have two years ago.

Print consumables are shifting

HP’s tank printer unit growth hit 42% in the quarter, and the company continues pushing subscription-based ink delivery through its All-In Plan. Both trends reduce cartridge turnover relative to a traditional inkjet fleet. Firms that process print consumables as part of their recovery streams should expect the cartridge volume curve to bend downward over time, even as printer hardware placements continue.

The entry-level PC is disappearing

HP executives were explicit on the call that the company is not chasing unit volume. Broussard said HP is “prioritizing profitable growth and edge AI-driven demand rather than chasing a low margin share.” Parkhill echoed the same point, tying revenue growth to “a richer mix of higher value categories” rather than volume recovery.

That strategy has a direct consequence for the low end of the product line. Entry-level PCs have historically supplied ITAD operators with a large share of bulk intake — the school laptops, call-center desktops, and budget SMB machines that retire in large batches and get processed at high volume. As HP deprioritizes that segment in favor of premium and AI-capable units, the devices feeding that bulk-retirement pipeline become scarcer over time.

The effect compounds on the replacement side. When an aging fleet of budget devices finally retires, the machines replacing them will skew pricier, since that is increasingly what HP is selling. Segments that once generated low-value, high-volume ITAD intake will start generating lower-volume, higher-value intake instead.

For ITAD operators, this points to a structural change rather than a cyclical dip. The commodity-tier, high-throughput side of the business may shrink as a share of total volume, while the units that remain carry more value and demand more careful handling — a shift in workload composition, not just size.

Volume planning for 2027

HP’s own guidance implies a fleet retirement pipeline that looks different from the one ITAD vendors have built capacity around. Refresh-driven volume is tapering. AI PC volume is rising but will not reach material retirement scale until fiscal 2028 at the earliest. The 18-to-24-month window in between is where capacity planning gets difficult, and where operators betting on flat or rising unit counts may need to revisit their assumptions.

Tags: ElectronicsITAD
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David Daoud

David Daoud

David Daoud is a contributor to Resource Recycling and E-Scrap News, covering IT asset disposition, electronics recycling, and circular IT governance. He is the founder of and current Principal Analyst at Compliance Standards LLC, where he conducts independent research and advisory work on ITAD markets, sustainability and ESG compliance, data security, and lifecycle risk management. Daoud has analyzed enterprise IT trends since the late 1990s and was among the first analysts to examine ITAD as a distinct market segment during his time at IDC. He advises operators, OEMs, and investment teams on regulatory, technology, and market developments affecting the electronics lifecycle.

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