Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from June 2022

    e-Stewards adds RGX as enterprise partner

    MP Materials breaks ground on rare earth magnet campus in North Texas

    How critical mineral alliances aim to shape the future of e-scrap metals

    Certification Scorecard — Week of May 18, 2026

    Aurubis: Thefts involved scrap sample manipulation

    Metals and electronics recyclers report growth

    Plastic packaging

    Why SB 54 source reduction planning is becoming the industry’s most challenging EPR test

    Recycler cites market pressure in short-term closure

    AI, data anxiety push enterprises to destroy working devices: report

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
      • All Topics
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    Our top stories from June 2022

    e-Stewards adds RGX as enterprise partner

    MP Materials breaks ground on rare earth magnet campus in North Texas

    How critical mineral alliances aim to shape the future of e-scrap metals

    Certification Scorecard — Week of May 18, 2026

    Aurubis: Thefts involved scrap sample manipulation

    Metals and electronics recyclers report growth

    Plastic packaging

    Why SB 54 source reduction planning is becoming the industry’s most challenging EPR test

    Recycler cites market pressure in short-term closure

    AI, data anxiety push enterprises to destroy working devices: report

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
      • All Topics
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Five big brands averaged 8% recycled content

Colin StaubbyColin Staub
June 10, 2020
in Plastics
Of the 190,00 metric tons of plastic Starbucks used from Oct. 1, 2017 through Sept. 30, 2018, 6% was recycled content. | ansoz/Shutterstock
Post-consumer resin makes up a small percentage of all plastic used by Coca-Cola, Starbucks and others, according to a new report that will be used to track company progress on increasing recycled plastic use.

ReSource: Plastic, a project of the World Wildlife Fund (WWF), this week published “Transparent 2020: Mapping corporate action on plastic waste.” The report covers recycled plastic use in recent years by five companies that are principal members of the ReSource: Plastic project: Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks and The Coca-Cola Company.

The project, which launched in 2019, has a goal to reduce plastic waste by eliminating unnecessary material use; shifting from virgin to recycled content or other more sustainable alternatives; and increasing collection, recycling and composting of plastic.

Overall, the report found these major brand owners together used 8% PCR across their consumer-facing plastic packaging materials, out of a total 4.2 million metric tons of plastic used.

The recent publication provides a “baseline of plastic use” to track corporate action and progress, according to the report.

According to ReSource: Plastic, company material use was as follows:

Keurig Dr Pepper used 208,000 metric tons of plastic in 2018. Of this, 99.7% was virgin content and 0.3% was recycled content.

McDonald’s used 153,000 metric tons of plastic in 2018. Of this, 98% was virgin content, 2% was recycled content and 0.1% was “other biobased content.”

Procter & Gamble used 605,000 metric tons of plastic from July 1, 2018 through June 30, 2019. Of this, 93% was virgin content and 7% was recycled content.

Starbucks used 190,000 metric tons of plastic from Oct. 1, 2017 through Sept. 30, 2018. Of this, 93% was virgin content, 6% was recycled content and 1% was “other biobased content.”

The Coca-Cola Company used 3 million metric tons of plastic in 2018. Of this, 90% was virgin content, over 8% was recycled content, over 1% was “sustainable biobased content” and less than 1% was “other biobased content.”

The report also includes a variety of details about each company’s current plastic waste priorities and strategies for improving sustainability initiatives. In the report, leaders from the major corporations described the findings as setting a foundation for their work in the coming years.

“The findings of the report underline the importance of the packaging and waste elimination goals we have set for our company and reiterate the importance of collaboration,” said Monique Oxender, chief sustainability officer for Keurig Dr Pepper. “We look forward to the expansion of this promising program and continuing to be an active and collaborative member as the group grows and evolves.”
 

Tags: Brand Owners
TweetShare
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

Apple store

Apple leads on inputs, faces questions on ITAD

byDavid Daoud
May 1, 2026

The tech giant is being lauded for environmental performance, but some ITAD operators have questions about the end of life...

Plastic Ingenuity to use PureCycle PP for coffee lids

Plastic Ingenuity to use PureCycle PP for coffee lids

byAntoinette Smith
April 30, 2026

The Wisconsin thermoformer, whose customers include Starbucks, will incorporate PureFive resin in 25% to 100% PCR products.

Disney princesses Anna and Elsa

Disney, toy manufacturers look to reduce plastic packaging

byKeith Loria
April 29, 2026

Many consumers say they are on board with a push to use less plastic in packaging.

AT&T, Compudopt expand e-recycling program

AT&T, Compudopt expand e-recycling program

byAntoinette Smith
April 23, 2026

The communications giant will have more than 200 retail collection points, and the Texas nonprofit will process and distribute old...

CPG Henkel raises PCR targets for 2030

byAntoinette Smith
April 16, 2026

Despite falling slightly short of 2025 goals, the Germany-based consumer brand aims to increase the share of recycled plastic in...

UNIQLO expands textile recycling effort to LA, Dallas

byScott Snowden
March 31, 2026

UNIQLO, WM and Piece of Cake expanded a clothing collection program to Los Angeles and Dallas, building on a New...

Load More
Next Post

Certification Scorecard: June 11, 2020

More Posts

Bottle bill backers see opportunity for action

PET collapse exposes gaps in US recycling infrastructure

May 15, 2026
Revised CA budget includes $200m for recycling

Revised CA budget includes $200m for recycling

May 20, 2026
Federal PACK Act aims to preempt ‘patchwork’ of state laws

House advances Recycling Infrastructure and Accessibility Act

May 21, 2026
Plastic packaging

Why SB 54 source reduction planning is becoming the industry’s most challenging EPR test

May 19, 2026

Before the Bin: America’s textile waste problem starts in your closet

May 19, 2026
Aurubis: Thefts involved scrap sample manipulation

Metals and electronics recyclers report growth

May 20, 2026
Niagara acquires rPlanet Earth assets in California

Niagara acquires rPlanet Earth assets in California

May 15, 2026
Industry descends on DC to fight for PET

Industry descends on DC to fight for PET

May 13, 2026
Recycler cites market pressure in short-term closure

AI, data anxiety push enterprises to destroy working devices: report

May 19, 2026
Extruder pushes out natural HDPE pellets at KW Plastics in Troy, Alabama.

Rare look inside the world’s largest plastics recycler

May 13, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.