NOVA Chemicals noted that rising demand for recycled resin is tied to consumer buying preferences. | Courtesy of NOVA Chemicals
NOVA Chemicals is expanding its PCR business to produce resin made with more recycled plastic, which will be supplied to Charter Next Generation for use in a range of non-food flexible film applications.
Calgary, Alberta-headquartered NOVA on Nov. 1 announced the development. The company said the expansion is part of an effort to “support customer demand for recyclable film structures with recycled content to meet converter, brand owner and retailer sustainability goals.”
Charter Next Generation (CNG) will buy NOVA’s recycled LLDPE for use in e-commerce packaging, heavy-duty sacks, collation shrink and industrial films, according to the announcement. The film products are part of CNG’s GreenArrow product line.
The companies added that the rising demand for recycled resin is tied to consumer buying preferences.
“According to recent consumer research conducted by NOVA Chemicals, the majority of consumers in all age demographics prefer packaging that contains PCR,” the companies stated. “NOVA Chemicals’ and CNG’s work to increase PCR incorporation will help meet this emerging preference.”
NOVA also recently released its 2020 environment, social and governance (ESG) report, in which the company detailed some of its activities related to plastics recycling.
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