Advertisement Header Ad
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for Dec. 18, 2025

    Industry announcements for the week of Dec. 15

    Certification scorecard for December 10, 2025

    Industry Announcements for Week of December 8

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

    News from Northeast Recycling Council, Sortera Technologies and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion

    Certification scorecard for Dec. 18, 2025

    Industry announcements for the week of Dec. 15

    Certification scorecard for December 10, 2025

    Industry Announcements for Week of December 8

    Certification Scorecard for December 3, 2025

    Industry Announcements for Week of December 1

    News from Dynamic Lifecycle Innovations, Precision E-Cycle

    News from Northeast Recycling Council, Plastipak and more

    News from Northeast Recycling Council, Sortera Technologies and more

  • Conferences
  • Publications

    Other Topics

    Textiles
    Organics
    Packaging
    Glass
    Brand Owners

    Metals
    Technology
    Research
    Markets
    Grant Watch

    All Topics

Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Plastics

Google explores how to capture 4.5 billion tons of plastic

Colin StaubbyColin Staub
August 18, 2021
in Plastics
Share on XLinkedin
Google’s report noted headwinds to plastics recovery including unfavorable economics for recycled resins compared with virgin resins. | maciej nicgorski / Shutterstock
A report from Google lays out how mechanical and chemical recycling, a virgin plastic production tax, consumer incentives and more can increase plastics recovery over the next two decades.

Google in July released an executive summary of the report, titled “Closing the Plastics Circularity Gap.” The report looks at the total amount of plastic produced annually, as well as the amount of plastic coming from “circular supply chains,” that is, mechanically or chemically recycled plastic.

“The growing total volume of plastics compared with the volume of plastics coming from circular supply chains is what we call the plastics circularity gap,” states the report, which was authored by Google personnel and consultants with AFARA and the “Moonshot Factory.”

Without major global changes in how material is managed, humanity should “expect to mismanage more than 7.7 billion metric tons of plastic waste globally” through 2040. But according to the report, a handful of key interventions can bring 4.5 billion metric tons of that material into recovery systems by 2040.

“Chemical recycling through decomposition and purification pathways is projected to close the plastics circularity gap by 20%, while increased mechanical recycling closes the gap by 19%,” the paper states. Growing both sectors by this degree will require consumer education, consumer incentives and design for recyclability.

Additionally, the report found “pricing the negative environmental impacts through a virgin plastic production tax can close the gap by 13% through the decreased demand for certain packaging and product use cases.”

The Google report further estimates “improved inventory management to reduce waste through enhanced sourcing, storing and selling of products made of plastic or packaged in plastics can close the gap by 5%,” and that consumer education targeting reduced plastic consumption can close the gap by another 1%.

Overall, these tools can reduce the amount of “mismanaged” plastic by more than 58% by 2040, the report states.

Google also identifies a few factors hampering greater plastics recovery, as well as a few that are working in its favor.

For headwinds, Google noted there are “unfavorable economics for plastics made from recycled resins compared to virgin resins.” The report also said there is an “infrastructure imbalance because the existing global supply chains are equipped to produce plastics but not as equally well equipped to take it back.”

On the tailwind side, the report identified “consumer desire for increased recycling and reduced plastic waste,” as well as “commitments from brands for recycling and recycled plastics, many which are backed by short-term targets.” Google also wrote there are “early discussions and ongoing consideration to enact new policies to support plastics circularity.”

Google previously worked with Closed Loop Partners, GreenBlue and other groups on a study exploring the chemical recycling landscape.
 

Tags: Industry GroupsResearch
Colin Staub

Colin Staub

Colin Staub was a reporter and associate editor at Resource Recycling until August 2025.

Related Posts

New rules push OEMs to design for repair, reuse

byScott Snowden
December 11, 2025

Right-to-repair rules are pushing longevity and reuse deeper into product design, but thin hardware, device locks and weak data are...

plastic bale

NAPCOR finds RPET imports hit record in 2024

byAntoinette Smith
December 11, 2025

Despite gains for thermoforms and other materials, bottle recovery rates and RPET consumption eased from 2023 highs amid abundant imported...

Chemical bonds

Alberta catalyst discovery targets hydrogen and plastics

byScott Snowden
December 10, 2025

A chance discovery inside a University of Alberta laboratory has developed into a Canadian cleantech project that aims to reshape...

Recycling conveyor belt

Canadian groups building flexibles database

byAntoinette Smith
December 10, 2025

Using composition analysis and industry input, the Circular Plastics Taskforce and PROs in British Columbia and Quebec aim to provide...

Colorado approves final EPR plan for packaging

Colorado approves final EPR plan for packaging

byAntoinette Smith
December 10, 2025

The state approved the plan from Circular Action Alliance, clearing the way for the law's implementation within the next six...

Colorado

Colorado NGO, recycler partner on innovation

byAntoinette Smith
December 2, 2025

Direct Polymers, the state's largest plastics processor, will leverage a new innovation hub to help accelerate development of products made...

Load More
Next Post

Senator proposes 20-cent-per-pound virgin resin fee

More Posts

ERI and ReElement partner on rare earth magnet recovery

ERI and ReElement partner on rare earth magnet recovery

November 26, 2025
Cyber risks confront ITAD work, contracts, coverage

Cyber risks confront ITAD work, contracts, coverage

November 26, 2025
Policy Now | December 2025 – Year-end nears, policy talks continue

Policy Now | December 2025 – Year-end nears, policy talks continue

December 1, 2025
WM rolling out curbside acceptance of PP cups 

WM rolling out curbside acceptance of PP cups 

November 25, 2025
Ohio startup creates end market for small challenging plastics

Ohio startup creates end market for small challenging plastics

November 25, 2025
Global recycling patent trends may reflect legislative push

Global recycling patent trends may reflect legislative push

November 25, 2025
Oregon’s Recycling Modernization Act faces injunction

Oregon’s Recycling Modernization Act faces injunction

December 2, 2025
EU auditors support incentives to keep recycling viable

EU auditors support incentives to keep recycling viable

December 2, 2025
Policy Now | November 2025 – Cities move forward on recycling policy as federal activity stalls

Top Resource Recycling stories from November 2025 

December 2, 2025
Women in Circularity: Shweta Srikanth

Women in Circularity: Shweta Srikanth

December 2, 2025
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.