Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    SERI works to restore faith in certifications

    Building a defensible E-scrap evidence file

    EU flags in front of the European Commission's building.

    Europe’s electronics recovery market is moving upstream

    Maximizing the value of post-consumer PP 

    Maximizing the value of post-consumer PP 

    From claims to custody: PCR procurement grows up

    Certification Scorecard — Week of August 3, 2026

    Microsoft confirms PC sales slump

    Industry announcements for January 2026

    Industry announcements for August 2026

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
  • The Latest
  • Analysis
    • All
    • Certification Scorecard
    • Industry Announcements
    • Opinion
    SERI works to restore faith in certifications

    Building a defensible E-scrap evidence file

    EU flags in front of the European Commission's building.

    Europe’s electronics recovery market is moving upstream

    Maximizing the value of post-consumer PP 

    Maximizing the value of post-consumer PP 

    From claims to custody: PCR procurement grows up

    Certification Scorecard — Week of August 3, 2026

    Microsoft confirms PC sales slump

    Industry announcements for January 2026

    Industry announcements for August 2026

  • Conferences
    • Resource Recycling Conference
    • Plastics Recycling Conference
    • E-Scrap: The Longevity Conference
    • Textiles Recovery Summit
  • Publications
    • E-Scrap News
    • Plastics Recycling Update
    • Policy Now
    • Resource Recycling
    • Other Topics
      • All Topics
      • Brand Owners
      • Critical Minerals
      • Glass
      • Grant Watch / RFPs
      • Markets
      • Organics
      • Packaging
      • Research
      • Technology
      • Textiles
Subscribe
No Result
View All Result
Resource Recycling
No Result
View All Result
Home Analysis Opinion

Notes from the NRC: What is zero waste?

byGary Liss
May 17, 2016
in Opinion

Over the past five years or so, leading solid waste and recycling organizations, communities and businesses across the country have increasingly embraced zero waste. Zero waste policies and programs establish practical ways to eliminate waste and safely reuse, recycle or compost discarded products and packaging. However, there has been confusion in the marketplace due to the many definitions of “zero” that are being used.

To address this confusion for its members and others, the National Recycling Coalition (NRC), identified the need to evaluate and come to consensus on a definition for zero waste. Earlier this year, the NRC Board adopted the definition offered up by the Zero Waste International Alliance (ZWIA). It reads as follows: Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use. Zero Waste means designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them. Implementing Zero Waste will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health.

The key measure of performance toward ZWIA’s zero waste definition is diverting 90 percent of all discarded materials from landfills, incinerators and the environment. While it’s true that 90 percent diversion does not equate to zero landfilling, the goal is viewed – both by ZWIA and NRC – as the most reasonable and yet ambitious target the industry should be aiming for.

One compelling reason for NRC to adopt the ZWIA definition of zero waste is that it is the only peer-reviewed definition in existence today. It’s also been accepted by environmental, recycling and zero waste leaders all around the world. To date, many organizations, businesses and communities have adopted and support the ZWIA definition. It has also been embraced by many members of NRC.

Another facet of the ZWIA definition that NRC finds especially useful is that it does not count waste-to-energy as diversion. While some companies and groups have endorsed a “zero landfill” practice, it is important to ensure that diverted material is not headed for incineration either.

The Solid Waste Association of North America (SWANA) has acknowledged that it has members that support waste-to-energy while others support zero waste. SWANA wants to support both of those groups of members, so it has agreed to view waste-to-energy as a non-zero waste diversion tactic. The U.S. Conference of Mayors also adopted a resolution last year that highlighted that waste-based energy should be counted as disposal, not diversion.

NRC hopes that adopting ZWIA’s clearsighted definition will help its members and the industry to continue to strive for the highest waste diversion and recycling goals and encourage them to divert as much as possible by supporting recycling and also considering how zero waste policies and programs can achieve even greater objectives.

Gary Liss is a current board member and secretary of the National Recycling Coalition. He was also a founding member and past president of NRC and is the president of Gary Liss & Associates.

The views and opinions expressed are those of the author and do not imply endorsement by Resource Recycling, Inc. If you have a subject you wish to cover in a future Op-Ed, please send a short proposal to news@resource-recycling.com for consideration.

Tags: Industry Groups
TweetShare
Gary Liss

Gary Liss

Related Posts

APR launches recyclability assessment platform

APR launches digital plastic evaluation tool

byPaul Lane
August 7, 2026

The new platform will allow companies to have their plastics assessed for recyclability and compliance with EPR-related regulations.

The most important decision in tire recycling happens before the shredder

Oregon wash hub looks to slash single-use plastic

byPaul Lane
August 4, 2026

Planners hope to remove 250,000 single-use serviceware items from the waste stream within the first year of operation.

CAA opens series of Oregon EPR webinars

byStefanie Valentic
August 3, 2026

CAA is opening a formal consultation series to gather input from producers to regulators before the 2028-2032 blueprint locks in,...

Amazon plastic use flat despite shift to paper

Amazon plastic use flat despite shift to paper

byAntoinette Smith
July 22, 2026

In its latest sustainability report, the e-commerce giant noted a decrease of less than 1% for volumes of single-use plastic...

RecyClass hits 500 EU recyclability evals

RecyClass hits 500 EU recyclability evals

byAntoinette Smith
July 21, 2026

The most recent evaluations include Avery Dennison's RFID tag for PET bottles, ahead of the first PPWR enforcement in mid-August.

Surveys examine gaps in consumer recycling education

Interest up, volume down for battery recycling

byPaul Lane
July 21, 2026

Online engagement spurred a spike in battery collection sites, according to The Battery Network, although total participation fell slightly on...

Load More
Next Post

Large Ontario MRF carries mixed-waste potential

2026 Buyers’ Guide

Equipment, services and technology suppliers serving the recycling industry.

Browse the Guide

More Posts

New federal rule restricts black mass, tungsten scrap exports

August 5, 2026
The most important decision in tire recycling happens before the shredder

Oregon wash hub looks to slash single-use plastic

August 4, 2026
tires

The most important decision in tire recycling happens before the shredder

August 3, 2026
2024 legislatures focus on batteries, state programs

NAW sues Colorado over EPR packaging law

July 30, 2026

The first E-scrap franchisor finds treasure in trash

August 3, 2026
Data shows need for recycling label clarity

Data shows need for recycling label clarity

July 31, 2026
Plastic packaging samples arranged on a table.

What producers got wrong about SB 54’s 25% target

August 3, 2026
Alpek closing Pennsylvania RPET plant

Alpek seizing on war-related opportunity 

July 27, 2026
CarbonLite to open $60 million Pennsylvania plant

Federal judge blocks CA ‘Truth in Recycling’ (SB 343) law

July 15, 2026
Industry announcements for January 2026

Industry announcements for August 2026

August 3, 2026
Load More

About & Publications

About Us

Staff

Archive

Magazine

Work With Us

Advertise
Jobs
Contact
Terms and Privacy

Newsletter

Get the latest recycling news and analysis delivered to your inbox every week. Stay ahead on industry trends, policy updates, and insights from programs, processors, and innovators.

Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • The Latest
  • Analysis
  • Recycling
  • E-Scrap
  • Plastics
  • Policy Now
  • Conferences
    • E-Scrap Conference
    • Plastics Recycling Conference
    • Resource Recycling Conference
    • Textiles Recovery Summit
  • Magazine
  • About Us
  • Advertise
  • Archive
  • Jobs
  • Staff
Subscribe
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.