Conrad MacKerron

Conrad MacKerron

In My Opinion: A sea change in brand owner attitudes toward flexible packaging

In the last two years, there has been a positive shift by previously recalcitrant brands to accept the importance of packaging recycling as part of total product life cycle and to commit to increasing packaging recyclability. When As You Sow started conversations with several large consumer brands in 2012 about making more of their packaging recyclable, brands pushed back. Many...

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