Cleveland gets educational lift

Cleveland gets educational lift

By Editorial Staff, Resource Recycling

June 11, 2014

As part of its ongoing efforts to enhance educational efforts nationwide, a curbside recycling advocacy group is taking its work to Cleveland.

The City of Cleveland will be teaming up with the Curbside Value Partnership (CVP) to "develop and measure a strategic, education campaign designed to increase recycling at the curb," a press release from CVP states. CVP recently announced a similar public-private partnership with the city of San Diego and will collect and analyze data from both projects using its Emerge Knowledge Re-TRAC Connect data management tool.

Cleveland, which already has single-stream recycling in place, is in the midst of switching to an automated recycling program replete with new, large carts. CVP hopes to help ease the transition through its educational assistance.

"Cleveland is clearly dedicated to improving its residential recycling program," Keefe Harrison, CVP's executive director, said in the release. "Making sure residents are aware and empowered to recycle is the crucial next step."

The campaign is expected to be "comprehensive" in scope and "include marketing, advertising, grassroots, community-level outreach and an enhanced Web and social media presence," the release states.

CVP is also in the midst of rolling out its recently announced Recycling Partnership program. Initially spearheaded by the Southeast Recycling Development Council, the partnership is now under CVP's lead and will focus on developing public-private recycling partnerships in municipalities.

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