Tablet ownership keeps on rising

Tablet ownership keeps on rising

By Bobby Elliott, E-Scrap News

Jan. 31, 2014

A report recently released by the Consumer Electronics Association (CEA) suggests nearly half of online shoppers in the U.S. own a tablet and even more say they intend to purchase one in the future.

The domestic numbers offer a glimpse at what the future of the e-scrap collection landscape will look like: In short, the trend toward smaller devices means smaller overall volumes down the road.

As of December 2013, 44 percent of U.S. online consumers stated they owned a tablet, up six percentage points since December 2012.

"Purchase intent" figures reveal an even larger share of the online shopping community — 70 percent — is intent on purchasing a tablet "sometime in the future," holding steady with earlier estimates released by CEA.

Current owners of tablets reported making a subtle shift toward smaller screen sizes, with 32 percent of tablet owners picking a 7 to 8 inch display, up seven percentage points from the previous year. Medium-sized displays saw a slight drop in popularity as a result.

While overall revenue growth is said to be slowing, 2014 tablet sales, anticipated at just below 90 million units sold, are widely expected to trump 2013 sales of 77.4 million units.

According to recent International Data Corporation (IDC) estimates, worldwide shipments of tablets during the fourth quarter of 2013 came in at 76.9 million units. Apple, with its popular iPad, continues to hold on as the top global tablet vendor, with 33.8 percent market share, while Samsung's year-over year growth of 85.9 percent suggests competition may be increasing.

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