ISRI, Earth911 launch Project Reboot

ISRI, Earth911 launch Project Reboot

By Bobby Elliott, E-Scrap News

Dec. 13, 2013

The Institute of Scrap Recycling Industries (ISRI) and Earth911 have teamed up to launch Project Reboot, an interactive, consumer-driven campaign to encourage electronics recycling this holiday season and beyond.

According to the Consumer Electronics Association, 2013 holiday gadget sales are expected to rise 4 percent from last year's totals, with high expectations for tablet and smartphone purchases as well as the release of next generation video game consoles from Sony and Microsoft.

What happens to the electronics they replace, however, is another issue.

According to a recent Harris Interactive study funded by ISRI, approximately 31 percent of Americans have never recycled their used electronics. The encouraging news? An overwhelming majority of study respondents – 97 percent – said they would like to recycle their used electronics.

In response, ISRI and online media outlet Earth911 have launched Project Reboot, a multi-faceted education campaign to help Americans find certified, trusted e-scrap recyclers to take their end-of-life and reuse-primed gadgets. The year-long initiative will attempt to galvanize support from businesses, corporations and civic groups to help spread the word and increase e-scrap recycling in the U.S.

"People too often clamor for the latest technology with little knowledge of how to responsibly recycle the gadgets they are replacing," Robin Wiener, president of ISRI, said in a press release. "The goal of this initiative is to educate people on the environmental, economic and social responsibility of proper electronics recycling, and ultimately to increase the rate over the coming year."

Project Reboot will include a variety of initiatives, such as an "electronics recycling pledge," a Facebook page and an already live Twitter account. The success of the initiative will be measured by continued surveys on consumer e-scrap recycling habits and attitudes.

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