Smartphone, tablet shipments fly high in Q3

Smartphone, tablet shipments fly high in Q3

By Bobby Elliott, E-Scrap News

Oct. 31, 2013

Worldwide tablet and smartphone shipments soared during the third quarter (Q3) of 2013, according to a pair of market reports released by the International Data Corporation (IDC).

IDC's quarterly report on smartphone shipments shows the industry, bolstered by "low-cost Android solutions," shipped an estimated 258.4 million units worldwide during Q3. Up 38.8 percent year-over-year (YOY), Q3 smartphone shipments represented a new record for the growing industry, outdoing last quarter's previous high by more than 9 percent.

Samsung, with 31.4 percent market share, shipped a total of 81.2 million units during the quarter, occupying the top spot in the market and shipping more units than Apple, Huawei, Lenovo and LG combined. Each of the top five vendors posted YOY gains of at least 25 percent, with Lenovo's 77.6 percent YOY growth and Huawei's 76.5 percent YOY growth underscoring a strong quarter for Chinese electronics companies.

Smartphone vendors outside of the top-5 list continued to perform well, shipping 106.6 million units in Q3 and earning a 41.3 percent market share.

Smartphone shipments are expected to increase during Q4, with total 2013 shipments exceeding 1 billion units.

Tablet shipments during Q3 followed a similar trajectory. According to preliminary IDC data, a total of 47.6 million units shipped during the quarter, up 36.7 percent YOY. Slightly below IDC expectations, Q3 tablet shipments still managed to come in 7 percent higher than the previous quarter's shipments.

Apple, with its iPad line, continued its reign as top tablet vendor, earning 29.6 percent market share. Quarterly shipments were down a bit from Q2 totals and YOY growth was an estimated 0.6 percent. With the new iPad Air expected to ship Nov. 1, however, the IDC expects Apple's tablet products "to enjoy robust shipment growth during the fourth quarter," the report states.

Apple's competition appeared to gain ground on several fronts during Q3. Samsung, the number two tablet vendor, increased its market share to 20.4 percent, shipping 9.7 million units during the quarter. Samsung's YOY growth was an estimated 123 percent while Lenovo's 420.7 percent YOY growth and Acer's 346.3 percent YOY growth highlighted the rise of tablet use in the global market.

Tablet vendors outside of the top-5 list shipped an estimated 16.8 million units during the quarter and earned 35.3 percent market share.

With the holiday shopping season fast-approaching, tablet shipments are expected to continue their growth in Q4.

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