KAB launches Recycle at Work initiative
KAB launches Recycling at Work initiative
By Bobby Elliott, Resource Recycling
Keep America Beautiful (KAB) has announced the launch of the Recycling at Work initiative, asking businesses and organizations across the country to increase workplace recycling by 10 percent while offering a host of resources and tools to help.
Through its recently launched website , KAB's Recycling at Work initiative asks businesses and organizations of all sizes to become "pledge partners" in the new program. In doing so, partners commit to increasing workplace recycling by 10 percent during the next two years and receive exclusive tips and resources from KAB, including discounts on office recycling bins. KAB has used the pledge tactic in a number of its other campaigns, including America Recycles Day.
Part of a joint Clinton Global Initiative commitment between KAB and the Alcoa Foundation, Recycling at Work was developed by an advisory council of governmental officials, environmental experts and nonprofit KAB partners. After conducting waste audits at office spaces, the advisory council discovered that "up to 90 percent of the material being put in the trash is easily recyclable," according to a press release  on the program.
KAB's senior vice president Brenda Pulley told Resource Recycling that when recycling becomes more convenient, more people will do it. "Research shows the primary barriers to recycling are convenience and awareness. For that reason, recycling bin infrastructure and employee engagement are integral elements of the Recycling at Work program," Pulley stated.
A 10-step action plan provided through the Recycling at Work website asks partners to create an office "recycling team" responsible for developing a recycling plan, hosting events and keeping track of progress.
At press time, 164 pledge partners had made the 10 percent commitment. The program launched Sept. 26.
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