E-scrap recycling awareness on the rise

E-scrap recycling awareness on the rise

By Editorial Staff, Resource Recycling

Nine out of 10 consumers believe it's important to recycle their old electronic devices and 63 percent know how to do it, according to a new study from the Consumer Electronics Association.

The CEA's CE Recycling and Reuse 2012 Edition study found that awareness of the importance of electronics recycling and locations is on the rise. Recently, the trade association has worked with local, state and federal governments, as well as non-governmental organizations, to educate consumers on the availability and accessibility of electronics recycling locations.

"The CE industry aims to make recycling consumer electronics as easy as purchasing them. The marked increase in consumer awareness of how and where to recycle their electronics illustrates the progress our industry has made on this issue," said Walter Alcorn, CEA's vice president of environmental affairs and industry sustainability, in a prepared statement.

According to the CEA, the consumer electronics industry will grow to a record high this year. Additionally, according to the CEA, six in 10 consumers removed at least one device from their homes in the last year. Nearly half (48 percent) of those consumers donated the device for reuse, and 26 percent recycled the device. Of those who donated a device, the majority (63 percent) gave it to friends and family. Of the 12 percent of consumers who reported putting a used CE device in the trash during the last 12 months, most cited convenience as the driving factor for their choice of removal. The remaining 14 percent gave or loaned the product to a family member, or disposed of it in some other way.

In the past, the CEA has launched www.GreenerGadgets.org, where consumers can find the closet location to turn in their used electronics to a third-party certified company. Recently, it issued the Billion Pound Challenge as part of its eCycle Leadership Initiative to responsibly recycle 1 billion pounds of electronics annually by 2016.

The study is free to CEA members. Non-members may purchase it from the association's store.

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