Plastics Recycling Update

PET startup lands supply deal with L’Oréal

L'Oréal brand productsDepolymerization company Loop Industries has signed a letter of intent to supply recycled PET to beauty products giant L’Oréal.

Quebec-headquartered Loop stated in a press release it intends to complete the agreement to supply Loop branded PET resin in the U.S. and European Union before the end of this year.

Loop uses a pressureless, heatless depolymerization process to break down PET into its components, which are then use to make new PET. The approach can be used on streams that are difficult to mechanically recycle because of multi-material composition, additives and contamination. In June, the company unveiled a more efficient, second-generation recycling process.

L’Oréal had total 2017 sales of more than 26 billion euros (about $30.4 billion). Headquartered in France, it employs nearly 83,000 employees around the world.

“As the leader in the beauty industry, we believe we have a responsibility to bring innovative and sustainable solutions to the consumer,” Philippe Thuvien, global head of Packaging and Development of L’Oréal Group, stated in the release. “That is why we seek to partner with innovative companies and leverage technologies, such as Loop, that will trigger an acceleration in the transition to a circular economy. And Loop PET is able to meet the rigorous packaging standards of L’Oréal.”

Loop recently found other success in France as well. Earlier this year, it announced a supply deal with French food and beverage giant Danone.

Photo credit: TY Lim/Shutterstock

To receive the latest news and analysis about plastics recycling technologies, sign up now for our free monthly Plastics Recycling Update: Technology Edition e-newsletter.

More stories about brand owners


Exit mobile version