Resource Recycling News

How to draw brand owners to recycled plastic

A study commissioned by Closed Loop Partners identifies strategies to enhance the PET bottle recycling system, allowing recycled PET to better compete with virgin plastic.

The report, “Cleaning the rPET Stream: How we scale post-consumer recycled PET in the U.S.,” was prepared by consulting and research firm Resource Recycling Systems (RRS) with input from the Association of Plastic Recyclers (APR) and the National Association for PET Container Resources (NAPCOR).

“The study identifies a set of levers that can be pulled to clear the way for brand owners to make the additional investment in the use of RPET [recycled PET],” Nelson Switzer, chief sustainability officer for Nestlé Waters North America, stated in a press release. Nestlé Waters North America is an investor in Closed Loop Fund and a member of APR. “If the right combination of these levers can be pulled, costs for rPET will decline and use will increase – a win-win for the environment and the economy.”

The report looked at several interventions that can improve PET recycling:

The study estimates the suite of interventions would benefit MRFs by improving yields, reducing costs and increasing revenue opportunities.

For plastics reclaimers, the improvements would boost yields, lower costs and reduce exposure to price volatility and commodity risks. For brand owners, they would increase the volume of higher-quality recycled PET at a lower cost, provide more flexibility in end uses for the recycled plastic and reduce volatility in price.

If implemented at scale, the improvements could mean an additional 370 million pounds of PET bottles are recycled each year. If that were the case, the national PET bottle recycling rate would jump from its current level of 28 percent to 34 percent.

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