The company also noted that it boosted the amount of recycled content in its packaging starting this year.
Garnier, a hair and skin care products brand owned by L’Oreal, teamed up with nonprofit organization DoSomething.org for a campaign called “Rinse, Recycle, Repeat,” according to a press release. After registering online, participants accumulate 10 pounds of empty containers, at which point they can print out a label for free shipping to New Jersey-based TerraCycle, which recycles the materials.
The effort also includes a competition, which kicks off April 1 (no joke), in which dozens of college campuses will compete to to collect the most empty containers. The winner will receive items for a garden from Garnier and TerraCycle.
The campaign is part of the large Garnier Beauty Recycling Program, which, since its 2011 inception, has diverted more than 8 million containers from landfill.
Garnier also noted that it boosted the post-consumer recycled plastic content in its Garnier Fructis products from 30 percent to 50 percent as of January 2017.
