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OEM expands its asset recovery services around the globe

Laptops stacked for recycling.

Dell has expanded its geographic coverage for the company’s ITAD services to Canada, Europe, the Middle East, Africa and Asia. | Casper Meyhoff/Shutterstock

Electronics manufacturer Dell is now offering its ITAD services in an additional 35 countries outside the U.S.

The expansion of the OEM’s Asset Recovery Services program is part of Dell’s 2030 “Moonshot Goals” of reusing or recycling an equivalent product for every product a customer buys. The company also plans to make 100% of its packaging from recycled or renewable material, and make more than half of its products’ content from recycled or renewable materials.

Under the expanded program, Dell manages the pickup logistics of any brand of leased or owned hardware, then wipes the used devices “to ensure data doesn’t fall into the wrong hands,” a press release said. The company follows the NIST SP 800-88 R1 standard for sanitization, and said if devices cannot be fully sanitized, “we destroy all types of drives to prevent unauthorized data recovery.”

Dell then helps companies resell devices or recycles the equipment. Customers can track the process through Dell’s online TechDirect portal.

As of March, the new areas of operation include Canada, Europe, the Middle East, Africa and Asia. 

Jefferson Raley, vice president of Dell’s client services product portfolio, told E-Scrap News Dell uses third parties for disposition of the products, but all third parties are required to follow Dell’s policies. 

“We vigorously vet, regularly audit and hold our partners accountable to the highest ethical, data security and environmental standards,” Raley said.

Dell’s Global Trade Compliance team decides which countries to service and looks at any need for transboundary shipping. It uses standardized processes to ensure the company complies with transboundary movement laws or regulations, he said.  

“We evaluate needs for either onboarding local electronic disposition partners or leveraging an existing partner,” Raley said. 

Since 2008, through Dell’s various takeback streams, it has recovered more than 2.5 billion pounds of used electronics, and “we’re not stopping there,” Raley said. 

Dell has also launched a trade-in program, “Dell Trade In,” that allows U.S. consumers to register personal electronics of any brand and condition and get instant Dell credit. 

“A completely free service, consumers simply enter the details of their eligible device online, receive a quote for the credit they will receive and drop it off at a FedEx location or drop box,” the press release said. “As soon as the box is scanned, the value is instantly emailed to the customer in a virtual prepaid debit card that can be used to purchase Dell products and services.”

In other Dell news, the  company’s latest laptop in the Latitude 5000 series includes a lid with 71% recycled and renewable materials and a body with 20% reclaimed carbon fiber. 

The Latitude 5000 series packaging is also 100% recyclable, a press release said, and is made from 100% recycled or renewable materials.

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