June 5, 2014
Coca-Cola has teamed up with an ad agency in China to create a campaign in which 16 different cap designs allow consumers to turn soda bottles into objects such as paint brushes and spray bottles after the drink is consumed. The 2nd Lives attachments are being offered for free to around 40,000 consumers in Indonesia and Thailand when they make their beverage purchases.
A young Dutch innovator, who recently developed plans for a modular cell phone, has launched an effort to bring plastics recycling into the garage of any handy consumer. Dave Hakkens' Precious Plastics offers open-source plans for easy-to-build machinery that opens the door to small-scale processing of commonly discarded plastic materials.
Recycling Reinvented, a group that advocates for more extended producer responsibility strategies, has issued a statement that "salutes" the move by Walmart and other corporate giants to inject capital into the national recycling infrastructure. But the statement also explains there are some limitations in the strategy.