Lenovo launches web-based trade-in program

Lenovo launches web-based trade-in program

By Editorial Staff, Resource Recycling

The global electronics company Lenovo has partnered with electronics buy-back firm NextWorth to launch an online electronics trade-in program.

The program, which is now up and running through Lenovo's website, allows customers to trade in their used electronics for a Lenovo gift card to put toward new products, such as tablets and laptops.

The company says its research shows when customers are given a platform to sell their used products, they are more apt to purchase new electronics from the brand.

"Customers are more likely to upgrade their laptops and other electronics sooner when they receive money for older items," Lenovo CEO Dave Chen said in a press release announcing the buy-back program.

Making that process as simple as possible is also a priority, Lenovo representatives said. Customers are provided with an instant quote for their used items along with a prepaid shipping label to send devices to NextWorth.

Gadgets that can be reused are sold to competing global markets by NextWorth. Electronics with no resale value are sent to a certified electronics recycling company, according to the press release.

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