E-Scrap 2013: How should we measure collection success?
Multiple stakeholders — including state officials, environmental managers at various OEMs and electronics recycling company executives — are rethinking how electronics collections should be measured. Is weight a sufficient measure, especially when state programs include both clunky, heavy televisions and lightweight laptops? Jason Linnell of the National Center for Electronics Recycling is looking into this issue. One compelling alternative is to use consumer awareness as a program metric, and initial plans for a potential multistate survey are underway. Jason will lay out the logic of such a measurement strategy and discuss its potential implications.
The E-Scrap Conference will be held at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, September 11-12. Early-bird registration is available at www.e-scrapconference.com or by clicking the banner below.