Survey finds with age comes more recycling

Survey finds with age comes more recycling

By Editorial Staff, Resource Recycling

The results of a new survey have found a generational gap in recycling behaviors, among other findings.

According to marketing firm DDB's Life Style Study, a long-running study of attitudes and behaviors, millennials lag behind boomers in making efforts to recycling. The survey-based study found that 66 percent of boomers recycle everything they possibly can, versus 53 percent among millennials. Sixty-four percent of boomers separate recyclables from the rest of the trash, while only 53 percent of millennials do so. Additionally, 54 percent of boomers use reusable grocery bags as much as possible. Only 46 percent of millennials do so.

The study, which did not define the ages for the two generations, also found, however, that there are few, if any, differences in their level of concern about the environment when compared to the boomer generation.

Other findings in the study include 83 percent of American adults saying that protecting the world's ecosystem is important, and 85 percent saying that recycling is important. Overall, 61 percent of American adults say they make a strong effort to recycle everything they possibly can.

However, most Americans are not willing to choose the environment over their wallets or quality of life, according to the study, which found that only 43 percent of respondents would pay more for an environmentally-safe version of a product and that only 37 percent would be willing to accept a lower standard of living to conserve energy.

Ousei Banner

To return to the Resource Recycling newsletter, click here.

.

.