WRAP unwraps business plan

WRAP unwraps business plan

By Editorial Staff

The UK's Waste & Resources Action Programme has announced a new business plan that it hopes will save the economy billions, while also preventing the generation of millions of tons of waste and carbon emissions.

WRAP, an organization that works with the British Government to reduce waste, presented its Business Plan earlier this week. The plan aims to reduce carbon emissions by nearly 8 million tons a year, divert over 3 million tons of biodegradable waste annually, while saving the economy 19 billion GBP ($3 billion). Additionally, it hopes to save over 3 million tons of primary resources a year and generate 130 million GBP ($211 million) in activity in the resource management sector annually.

The plan, announced by WRAP Chief Executive Liz Goodwin, will be a continuation of the organization's core activities that include supporting more resource-efficient design of consumer products, encouraging reuse, helping businesses embrace more environmentally-friendly practices and supporting composting and recycling measures.

"Our business model is all about identifying sectors which need support, then sharing our expertise to bring about tried and tested solutions to improve resource efficiency," Goodwin in a prepared statement.

Goodwin also said that, as part of the plan, WRAP will also focus more on supporting communities, businesses and individuals that desire to reduce their impact on their environment. She pointed to WRAP's "Recycle Now" and "Love Food Hate Waste" websites as examples of how the organization aids the efforts of individuals to reduce their impact. Additionally, WRAP will begin working in two new areas: reducing waste in the hospitality sector and encouraging more reuse of textiles.

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